Head chef at @unica.restaurant.sofia . Without ‘chaos’ there is no knowledge. Without a frequent renunciation of reason, there is no progress… . 🇮🇹🇧🇬
Outreach This Creator For FreeFollowers
2.3K
Following
2.1K
Total Posts
Engagement Rate
5.59%
Avg Likes
128
Avg Comments
Nikolay Popov is a Food brand based in Italy, with 2.3K followers on Instagram. The account has published 554 posts, currently around 1 post a week. Posts average 128 likes and 3 comments, an engagement rate of 5.59%.
With 2.3K followers across 554 posts, Nikolaypopov_chef is one of the Food accounts tracked in the InstME index.
Against 4,339 Food accounts with 1K–10K followers in the InstME index, Nikolaypopov_chef's 5.59% engagement rate lands above the median of 2.81%.
For roughly every 48 likes there is one comment, a healthy amount of conversation.
In recent weeks Nikolaypopov_chef has kept to about one post per week.
Estimated sponsored-post value
$33–$61
Based on 2.3K followers and a 5.59% engagement rate, a single sponsored post by Nikolaypopov_chef is worth an estimated $33–$61. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Italy, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Nikolaypopov_chef | Cohort median |
|---|---|---|
| Engagement rate | 5.59% | 2.81% |
| Average likes | 128 | 86 |
| Average comments | 3 | 6 |
| Posts per week | 1.4 | 0.42 |
Median values from 4,339 Food accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nikolaypopov_chef | Cohort median |
|---|---|---|
| Engagement rate | 5.59% | 2.28% |
| Average likes | 128 | 83 |
| Average comments | 3 | 5 |
| Posts per week | 1.4 | 0.56 |
Median values from 88 Food accounts in Italy with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Nikolay Popov is a food brand based in Italy on Instagram, with 2.3K followers.
Nikolay Popov posts on Instagram as @nikolaypopov_chef.
Nikolay Popov has 2,344 followers on Instagram (2.3K) as of Jul 14, 2026.
Nikolay Popov's engagement rate is 5.59%, calculated from average likes and comments per post relative to followers. That is above the median of 2.81% for Food accounts with 1K–10K followers in the InstME index.
Posts by Nikolay Popov average 128 likes and 3 comments.
Nikolay Popov posts about 1 time per week on average.
Nikolay Popov is registered as a business account on Instagram.
Nikolay Popov is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 554 posts.
Nikolay Popov's profile places the account in Italy. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
554
3
Posts / Week
1.4
Growth Score
100 / 100
Follower Ratio
1.1×
Engagement
3.67%
A sponsored post from Nikolay Popov is estimated at $33 to $61. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
