Official legacy of: Three-time F1 World Champion, Aviator & Entrepreneur – Niki Lauda
Reaching 500K followers on Instagram, Niki Lauda is a verified Business brand. Niki Lauda has shared 212 posts to date, currently around 3 posts a week. Posts average 18,112 likes and 36 comments, an engagement rate of 3.63%.
On Instagram, Nikilauda runs a Business account that has published 212 posts and gathered 500K followers.
For Business accounts with 100K–1M followers, Nikilauda's 3.63% engagement rate is above the median of 1.25%, a read from 1,742 accounts in the InstME index.
For roughly every 501 likes there is one comment, an audience that mostly engages through likes.
Nikilauda currently publishes about 3 posts per week.
Nikilauda follows only 4 accounts while being followed by 500K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$6,400–$12,000
Based on 500K followers and a 3.63% engagement rate, a single sponsored post by Nikilauda is worth an estimated $6,400–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Nikilauda | Cohort median |
|---|---|---|
| Engagement rate | 3.63% | 1.25% |
| Average likes | 18,112 | 2,990 |
| Average comments | 36 | 92 |
| Posts per week | 2.92 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 27, 2026
Niki Lauda is a verified business brand on Instagram, with 500K followers.
Niki Lauda posts on Instagram as @nikilauda.
Niki Lauda has 500,011 followers on Instagram (500K) as of Sep 27, 2026.
Niki Lauda's engagement rate is 3.63%, calculated from average likes and comments per post relative to followers. That is above the median of 1.25% for Business accounts with 100K–1M followers in the InstME index.
Posts by Niki Lauda average 18,112 likes and 36 comments.
Niki Lauda posts about 3 times per week on average.
Niki Lauda is registered as a business account on Instagram and is verified.
Niki Lauda is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 212 posts.
Yes. Niki Lauda carries the blue verified badge on Instagram.
Total Posts
212
Avg Comments
36
1.5M
Engagement
2.38%
A sponsored post from Niki Lauda is estimated at $6,400 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
