Official Instagram account of the NIH Turning Discovery Into Health® Engagement ≠ endorsement
Outreach This Creator For FreeNational Institutes of Health is a verified Health brand. The account has built 473.4K followers on Instagram. The account has published 2,185 posts, currently around 5 posts a week. Typical posts draw 920 likes and 7 comments, putting engagement at 0.2%.
Counting 473.4K followers and 2,185 posts, Nihgov sits in the InstME index as a Health account.
Benchmarked against 264 Health accounts with 100K–1M followers, Nihgov posts a 0.2% engagement rate that is below the median of 0.57%.
Roughly one in 124 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for Nihgov sits at about 5 posts per week.
Nihgov comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 473.4K followers but only 49 accounts followed back, Nihgov shows the ratio of a well-established account.
Estimated sponsored-post value
$1,700–$3,100
Based on 473.4K followers and a 0.2% engagement rate, a single sponsored post by Nihgov is worth an estimated $1,700–$3,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nihgov | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.57% |
| Average likes | 920 | 1,265 |
| Average comments | 7 | 46 |
| Posts per week | 4.65 | 0.69 |
Median values from 264 Health accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 3, 2026
National Institutes of Health is a verified health brand on Instagram, with 473.4K followers.
National Institutes of Health posts on Instagram as @nihgov.
National Institutes of Health has 473,374 followers on Instagram (473.4K) as of Sep 3, 2026.
National Institutes of Health's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Health accounts with 100K–1M followers in the InstME index.
Posts by National Institutes of Health average 920 likes and 7 comments.
National Institutes of Health posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 10% of National Institutes of Health's followers are low-quality or inactive, giving an audience-quality score of 88/100.
National Institutes of Health is registered as a business account on Instagram and is verified.
Total Posts
2,185
Avg Comments
7
More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
Engagement
0.96%
National Institutes of Health is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 2,185 posts.
Yes. National Institutes of Health carries the blue verified badge on Instagram.
A sponsored post from National Institutes of Health is estimated at $1,700 to $3,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
