Official Instagram account of the NIH Turning Discovery Into Health® Engagement ≠ endorsement
Outreach This Creator For FreeFollowers
449K
Following
52
Total Posts
Engagement Rate
0.16%
Avg Likes
685
Avg Comments
National Institutes of Health is a verified Health brand. The account has built 449K followers on Instagram. The account has published 2,119 posts, currently around 3 posts a week. Typical posts draw 685 likes and 13 comments, putting engagement at 0.16%.
Counting 449K followers and 2,119 posts, Nihgov sits in the InstME index as a Health account.
Benchmarked against 264 Health accounts with 100K–1M followers, Nihgov posts a 0.16% engagement rate that is in the bottom quarter (median: 0.57%).
Roughly one in 52 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Nihgov sits at about 3 posts per week.
Nihgov comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 449K followers but only 52 accounts followed back, Nihgov shows the ratio of a well-established account.
Estimated sponsored-post value
$1,600–$2,900
Based on 449K followers and a 0.16% engagement rate, a single sponsored post by Nihgov is worth an estimated $1,600–$2,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nihgov | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.57% |
| Average likes | 685 | 1,265 |
| Average comments | 13 | 46 |
| Posts per week | 3.22 | 0.69 |
Median values from 264 Health accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
National Institutes of Health is a verified health brand on Instagram, with 449K followers.
National Institutes of Health posts on Instagram as @nihgov.
National Institutes of Health has 448,981 followers on Instagram (449K) as of Apr 28, 2026.
National Institutes of Health's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Health accounts with 100K–1M followers in the InstME index.
Posts by National Institutes of Health average 685 likes and 13 comments.
National Institutes of Health posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 10% of National Institutes of Health's followers are low-quality or inactive, giving an audience-quality score of 88/100.
National Institutes of Health is registered as a business account on Instagram and is verified.
2,119
13
Posts / Week
3.22
Growth Score
3.2 / 100
ER Rank
15th
More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
Engagement
0%
National Institutes of Health is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 2,119 posts.
Yes. National Institutes of Health carries the blue verified badge on Instagram.
A sponsored post from National Institutes of Health is estimated at $1,600 to $2,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
