Husband to @nnataliejjoy Father to River Rose Host of Netflix Age of Attraction 🎙Host of We’re going Live! ⬇️
Followers
1.4M
Following
1.4K
Total Posts
Engagement Rate
0.63%
Avg Likes
8,409
Avg Comments
Nick Viall is a verified Business brand. The account has built 1.4M followers on Instagram. The account has published 2,479 posts, currently less than one post a week. Typical posts draw 8,409 likes and 210 comments, putting engagement at 0.63%.
Nickviall has built an audience of 1.4M followers on Instagram over 2,479 posts as a Business account.
Among 575 Business accounts with over 1M followers in the InstME index, Nickviall's 0.63% engagement rate comes in below the median of 1.08%.
One comment lands for every 40 likes, which reads as a healthy amount of conversation.
Lately Nickviall has been publishing less than one post per week.
Audience-quality analysis puts Nickviall at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,439 others against 1.4M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$4,800–$9,000
Based on 1.4M followers and a 0.63% engagement rate, a single sponsored post by Nickviall is worth an estimated $4,800–$9,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nickviall | Cohort median |
|---|---|---|
| Engagement rate | 0.63% | 1.08% |
| Average likes | 8,409 | 29,775 |
| Average comments | 210 | 402 |
| Posts per week | 0.24 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Nick Viall is a verified business brand on Instagram, with 1.4M followers.
Nick Viall posts on Instagram as @nickviall.
Nick Viall has 1,378,788 followers on Instagram (1.4M) as of Apr 27, 2026.
Nick Viall's engagement rate is 0.63%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by Nick Viall average 8,409 likes and 210 comments.
Nick Viall posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Nick Viall's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Nick Viall is registered as a business account on Instagram and is verified.
Nick Viall is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 2,479 posts.
2,479
210
Posts / Week
0.24
Growth Score
12.6 / 100
Audience Score
100 / 100
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
1.19%
Yes. Nick Viall carries the blue verified badge on Instagram.
A sponsored post from Nick Viall is estimated at $4,800 to $9,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.