Followers
10.7K
Following
3.7K
Total Posts
Engagement Rate
12.63%
Avg Likes
1,318
Avg Comments
Niall O'Brien is a Home & DIY brand, with 10.7K followers on Instagram. Niall O'Brien has shared 91 posts to date, currently less than one post a week. Engagement runs at 12.63%, or about 1,318 likes and 36 comments per post.
Tracked in the InstME index, Niallito is a Home & DIY account with 10.7K followers and a back catalogue of 91 posts.
Niallito records a 12.63% engagement rate, in the top quarter (median: 0.75%) for the 1,345 Home & DIY accounts with 10K–100K followers tracked in the InstME index.
The audience comments once per 37 likes on average, a healthy amount of conversation.
Niallito keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$150–$280
Based on 10.7K followers and a 12.63% engagement rate, a single sponsored post by Niallito is worth an estimated $150–$280. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Niallito | Cohort median |
|---|---|---|
| Engagement rate | 12.63% | 0.75% |
| Average likes | 1,318 | 200 |
| Average comments | 36 | 9 |
| Posts per week | 0.22 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Niall O'Brien is a home & diy brand on Instagram, with 10.7K followers.
Niall O'Brien posts on Instagram as @niallito.
Niall O'Brien has 10,719 followers on Instagram (10.7K) as of Jul 13, 2026.
Niall O'Brien's engagement rate is 12.63%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Niall O'Brien average 1,318 likes and 36 comments.
Niall O'Brien posts less than once a week on average.
Niall O'Brien is registered as a business account on Instagram.
Niall O'Brien is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 91 posts.
A sponsored post from Niall O'Brien is estimated at $150 to $280. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
91
36
Posts / Week
0.22
Growth Score
100 / 100
Follower Ratio
2.9×
Engagement
0.28%
