Official account of the National Hockey League Communications Department.
Followers
204.6K
Following
93
Total Posts
Engagement Rate
2.79%
Avg Likes
5,666
Avg Comments
On Instagram, NHL Public Relations is a verified Interest brand with an audience of 204.6K. NHL Public Relations has shared 28,905 posts to date, currently around 17 posts a week. Typical posts draw 5,666 likes and 35 comments, putting engagement at 2.79%.
Nhlpr operates an Interest account on Instagram, pairing 204.6K followers with 28,905 posts.
Nhlpr's posts draw around 5,666 likes and 35 comments each, close to one interaction for every 36 followers.
At one comment per 161 likes, the ratio points to an audience that mostly engages through likes.
Video posts from Nhlpr average 3.8K views.
Over recent weeks, Nhlpr has published about 17 posts per week, more than one per day.
Nhlpr keeps its following list short (93) relative to 204.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,000–$3,700
Based on 204.6K followers and a 2.79% engagement rate, a single sponsored post by Nhlpr is worth an estimated $2,000–$3,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Interest
| Metric | Nhlpr | Cohort median |
|---|---|---|
| Engagement rate | 2.79% | 1.25% |
| Average likes | 5,666 | 2,985 |
| Average comments | 35 | 73 |
| Posts per week | 16.72 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
NHL Public Relations is a verified interest brand on Instagram, with 204.6K followers.
NHL Public Relations posts on Instagram as @nhlpr.
NHL Public Relations has 204,625 followers on Instagram (204.6K) as of Aug 11, 2026.
NHL Public Relations's engagement rate is 2.79%, calculated from average likes and comments per post relative to followers.
Posts by NHL Public Relations average 5,666 likes and 35 comments.
NHL Public Relations posts about 17 times per week on average.
NHL Public Relations is registered as a business account on Instagram and is verified.
NHL Public Relations is categorized as an interest account in the InstME index, based on the profile's bio and Instagram category across 28,905 posts.
Yes. NHL Public Relations carries the blue verified badge on Instagram.
28,905
35
Avg Views
3,834
Posts / Week
16.72
Growth Score
55.8 / 100
Engagement
21.28%
A sponsored post from NHL Public Relations is estimated at $2,000 to $3,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
