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32.8K
Following
46
Total Posts
Engagement Rate
0.97%
Avg Likes
314
Avg Comments
National Heritage Board is a verified Travel brand. The account has built 32.8K followers on Instagram. National Heritage Board has shared 647 posts to date, currently around 2 posts a week. Typical posts draw 314 likes and 5 comments, putting engagement at 0.97%.
As a Travel account, Nhb_sg reaches 32.8K followers on Instagram across 647 published posts.
Nhb_sg's 0.97% engagement rate is in line with the median of 1.02% among Travel accounts with 10K–100K followers, measured across 2,887 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 59 likes, pointing to a healthy amount of conversation.
Posting frequency for Nhb_sg sits at about one post per week.
The account follows just 46 others against 32.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$110–$210
Based on 32.8K followers and a 0.97% engagement rate, a single sponsored post by Nhb_sg is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Nhb_sg | Cohort median |
|---|---|---|
| Engagement rate | 0.97% | 1.02% |
| Average likes | 314 | 250 |
| Average comments | 5 | 14 |
| Posts per week | 1.5 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
National Heritage Board is a verified travel brand on Instagram, with 32.8K followers.
National Heritage Board posts on Instagram as @nhb_sg.
National Heritage Board has 32,838 followers on Instagram (32.8K) as of Aug 11, 2026.
National Heritage Board's engagement rate is 0.97%, calculated from average likes and comments per post relative to followers. That is in line with the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by National Heritage Board average 314 likes and 5 comments.
National Heritage Board posts about 2 times per week on average.
National Heritage Board is registered as a business account on Instagram and is verified.
National Heritage Board is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 647 posts.
647
5
Posts / Week
1.5
Growth Score
19.4 / 100
Last Post
17 days ago
Engagement
0.55%
Yes. National Heritage Board carries the blue verified badge on Instagram.
A sponsored post from National Heritage Board is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
