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Followers
549K
Following
6.9K
Total Posts
Engagement Rate
0.41%
Avg Likes
2,217
Avg Comments
New York Locals runs a verified business account account with 549K followers on Instagram. To date New York Locals has posted 5,903 times, currently around 12 posts a week. Typical posts draw 2,217 likes and 26 comments, putting engagement at 0.41%.
As a business account, Newyorklocals reaches 549K followers on Instagram across 5,903 published posts.
Newyorklocals averages 2,217 likes and 26 comments per post, roughly one interaction for every 245 of its followers.
One comment lands for every 84 likes, which reads as an audience that mostly engages through likes.
Newyorklocals maintains a rhythm of about 12 posts per week, more than one per day.
Estimated sponsored-post value
$1,900–$3,600
Based on 549K followers and a 0.41% engagement rate, a single sponsored post by Newyorklocals is worth an estimated $1,900–$3,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Newyorklocals | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 1.25% |
| Average likes | 2,217 | 2,985 |
| Average comments | 26 | 73 |
| Posts per week | 12.05 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
New York Locals is a verified Instagram brand on Instagram, with 549K followers.
New York Locals posts on Instagram as @newyorklocals.
New York Locals has 549,000 followers on Instagram (549K) as of Jul 11, 2026.
New York Locals's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers.
Posts by New York Locals average 2,217 likes and 26 comments.
New York Locals posts about 12 times per week on average.
New York Locals is registered as a business account on Instagram and is verified.
Yes. New York Locals carries the blue verified badge on Instagram.
A sponsored post from New York Locals is estimated at $1,900 to $3,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,903
26
Posts / Week
12.05
Growth Score
8.2 / 100
Follower Ratio
79.7×
1.6M
Engagement
1.33%