The official feed of @newyorkermag’s illustrations.
Followers
230.3K
Following
237
Total Posts
Engagement Rate
0.31%
Avg Likes
699
Avg Comments
The New Yorker's Art Dept. is a verified Art brand on Instagram, tracked in the InstME index with 230.3K followers. To date The New Yorker's Art Dept. has posted 1,368 times, currently around 4 posts a week. Engagement runs at 0.31%, or about 699 likes and 4 comments per post.
The Art account Newyorkerart has posted 1,368 times on Instagram and drawn 230.3K followers.
Among 4,972 Art accounts with 100K–1M followers in the InstME index, Newyorkerart's 0.31% engagement rate comes in in the bottom quarter (median: 1.6%).
One comment lands for every 186 likes, which reads as an audience that mostly engages through likes.
Newyorkerart's output runs to about 4 posts per week.
The account follows just 237 others against 230.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$810–$1,500
Based on 230.3K followers and a 0.31% engagement rate, a single sponsored post by Newyorkerart is worth an estimated $810–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
| Metric | Newyorkerart | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 1.6% |
| Average likes | 699 | 3,958 |
| Average comments | 4 | 91 |
| Posts per week | 3.79 | 0.5 |
Median values from 4,972 Art accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
The New Yorker's Art Dept. is a verified art brand on Instagram, with 230.3K followers.
The New Yorker's Art Dept. posts on Instagram as @newyorkerart.
The New Yorker's Art Dept. has 230,252 followers on Instagram (230.3K) as of Jul 13, 2026.
The New Yorker's Art Dept.'s engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.6%) for Art accounts with 100K–1M followers in the InstME index.
Posts by The New Yorker's Art Dept. average 699 likes and 4 comments.
The New Yorker's Art Dept. posts about 4 times per week on average.
The New Yorker's Art Dept. is registered as a business account on Instagram and is verified.
The New Yorker's Art Dept. is categorized as an art account in the InstME index, based on the profile's bio and Instagram category across 1,368 posts.
1,368
4
Posts / Week
3.79
Growth Score
6.2 / 100
Follower Ratio
971.5×
Engagement
0.44%
Yes. The New Yorker's Art Dept. carries the blue verified badge on Instagram.
A sponsored post from The New Yorker's Art Dept. is estimated at $810 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
