Stream News 12 New York 24/7 and get the latest news, weather and shows across NY, NJ and CT! ⬇️ Check our Link in Bio for where to watch!
Followers
81K
Following
92
Total Posts
Engagement Rate
0.07%
Avg Likes
52
Avg Comments
On Instagram, News 12 New York is a verified Gaming brand based in United States with an audience of 81K. News 12 New York has shared 13,596 posts to date, currently around 42 posts a week. Typical posts draw 52 likes and 4 comments, putting engagement at 0.07%.
Tracked in the InstME index, News12 is a Gaming account with 81K followers and a back catalogue of 13,596 posts.
Against 824 Gaming accounts with 10K–100K followers in the InstME index, News12's 0.07% engagement rate lands in the bottom quarter (median: 3.42%).
Followers leave about one comment for every 15 likes, an unusually discussion-heavy audience.
News12 keeps a posting cadence of about 42 posts per week, more than one per day.
Quality checks give News12 76/100; around 20% of the audience appears low-quality or inactive, a solid result.
News12 keeps its following list short (92) relative to 81K followers, as established creators and brands tend to.
Estimated sponsored-post value
$280–$530
Based on 81K followers and a 0.07% engagement rate, a single sponsored post by News12 is worth an estimated $280–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | News12 | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 3.42% |
| Average likes | 52 | 1,079 |
| Average comments | 4 | 32 |
| Posts per week | 41.9 | 0.45 |
Median values from 824 Gaming accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | News12 | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.84% |
| Average likes | 52 | 177 |
| Average comments | 4 | 8 |
| Posts per week | 41.9 | 0.38 |
Median values from 105 Gaming accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
News 12 New York is a verified gaming brand based in United States on Instagram, with 81K followers.
News 12 New York posts on Instagram as @news12.
News 12 New York has 80,979 followers on Instagram (81K) as of Jul 15, 2026.
News 12 New York's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.42%) for Gaming accounts with 10K–100K followers in the InstME index.
Posts by News 12 New York average 52 likes and 4 comments.
News 12 New York posts about 42 times per week on average.
InstME's audience-quality analysis estimates about 20% of News 12 New York's followers are low-quality or inactive, giving an audience-quality score of 76/100.
News 12 New York is registered as a business account on Instagram and is verified.
News 12 New York is categorized as a gaming account in the InstME index, based on the profile's bio and Instagram category across 13,596 posts.
13,596
4
Posts / Week
41.9
Growth Score
1.4 / 100
ER Rank
6th
Predominantly men · mostly 16–30
Typical for Gaming creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
Engagement
4.39%
News 12 New York's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. News 12 New York carries the blue verified badge on Instagram.
A sponsored post from News 12 New York is estimated at $280 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
