New Orleans’ official city magazine since 1966 - capturing the big stories and even bigger spirit of the Big Easy⚜️
Followers
29.3K
Following
1.8K
Total Posts
Engagement Rate
0.61%
Avg Likes
169
Avg Comments
New Orleans Magazine is a verified Lifestyle brand on Instagram based in United States, tracked in the InstME index with 29.3K followers. New Orleans Magazine has shared 3,270 posts to date, currently around 2 posts a week. Typical posts draw 169 likes and 8 comments, putting engagement at 0.61%.
Neworleansmag is a Lifestyle account whose 3,270 posts have grown a following of 29.3K on Instagram.
Benchmarked against 1,602 Lifestyle accounts with 10K–100K followers, Neworleansmag posts a 0.61% engagement rate that is in the bottom quarter (median: 3.25%).
Roughly one in 20 likes comes with a comment, a healthy amount of conversation.
Neworleansmag's output runs to about 2 posts per week.
On audience quality, Neworleansmag lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$100–$190
Based on 29.3K followers and a 0.61% engagement rate, a single sponsored post by Neworleansmag is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Neworleansmag | Cohort median |
|---|---|---|
| Engagement rate | 0.61% | 3.25% |
| Average likes | 169 | 875 |
| Average comments | 8 | 33 |
| Posts per week | 2.19 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Neworleansmag | Cohort median |
|---|---|---|
| Engagement rate | 0.61% | 1.85% |
| Average likes | 169 | 476 |
| Average comments | 8 | 29 |
| Posts per week | 2.19 | 0.57 |
Median values from 139 Lifestyle accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
New Orleans Magazine is a verified lifestyle brand based in United States on Instagram, with 29.3K followers.
New Orleans Magazine posts on Instagram as @neworleansmag.
New Orleans Magazine has 29,252 followers on Instagram (29.3K) as of Jul 10, 2026.
New Orleans Magazine's engagement rate is 0.61%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by New Orleans Magazine average 169 likes and 8 comments.
New Orleans Magazine posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of New Orleans Magazine's followers are low-quality or inactive, giving an audience-quality score of 100/100.
New Orleans Magazine is registered as a business account on Instagram and is verified.
3,270
8
Posts / Week
2.19
Growth Score
12.2 / 100
ER Rank
26th
Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0.25%
New Orleans Magazine is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 3,270 posts.
New Orleans Magazine's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. New Orleans Magazine carries the blue verified badge on Instagram.
A sponsored post from New Orleans Magazine is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
