Hi! It’s @jessicruickshank and I’m trying to survive motherhood with twins & a toddler - what could go wrong?
Outreach This Creator For FreeNew Mom, Who Dis? is a Parenting brand. The account has built 63K followers on Instagram. New Mom, Who Dis? has shared 2,172 posts to date, currently around 6 posts a week. Typical posts draw 653 likes and 33 comments, putting engagement at 1.09%.
As a Parenting account, Newmomwhodis reaches 63K followers on Instagram across 2,172 published posts.
Newmomwhodis's 1.09% engagement rate is in line with the median of 1.08% among Parenting accounts with 10K–100K followers, measured across 2,913 accounts in the InstME index.
Comments arrive at about one per 20 likes, a sign of an unusually discussion-heavy audience.
Recent posting activity averages about 6 posts per week.
The account follows just 162 others against 63K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$240–$450
Based on 63K followers and a 1.09% engagement rate, a single sponsored post by Newmomwhodis is worth an estimated $240–$450. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Newmomwhodis | Cohort median |
|---|---|---|
| Engagement rate | 1.09% | 1.08% |
| Average likes | 653 | 275 |
| Average comments | 33 | 15 |
| Posts per week | 5.67 | 0.67 |
Median values from 2,913 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 11, 2026
New Mom, Who Dis? is a parenting brand on Instagram, with 63K followers.
New Mom, Who Dis? posts on Instagram as @newmomwhodis.
New Mom, Who Dis? has 63,026 followers on Instagram (63K) as of Sep 11, 2026.
New Mom, Who Dis?'s engagement rate is 1.09%, calculated from average likes and comments per post relative to followers. That is in line with the median of 1.08% for Parenting accounts with 10K–100K followers in the InstME index.
Posts by New Mom, Who Dis? average 653 likes and 33 comments.
New Mom, Who Dis? posts about 6 times per week on average.
New Mom, Who Dis? is registered as a business account on Instagram.
New Mom, Who Dis? is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 2,172 posts.
A sponsored post from New Mom, Who Dis? is estimated at $240 to $450. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
33
Engagement
8.37%
