Beauty to a science.
Outreach This Creator For FreeFollowers
1M
Following
908
Total Posts
Engagement Rate
0.07%
Avg Likes
526
Avg Comments
On Instagram, Neutrogena is a verified Beauty brand with an audience of 1M. To date Neutrogena has posted 369 times, currently around 6 posts a week. Engagement runs at 0.07%, or about 526 likes and 153 comments per post.
Neutrogena operates a Beauty account on Instagram, pairing 1M followers with 369 posts.
Against 361 Beauty accounts with over 1M followers in the InstME index, Neutrogena's 0.07% engagement rate lands below the median of 0.32%.
Followers leave about one comment for every 3 likes, an unusually discussion-heavy audience.
Video posts from Neutrogena average 2.1K views.
Neutrogena currently publishes about 6 posts per week.
Neutrogena keeps its following list short (908) relative to 1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,500–$6,500
Based on 1M followers and a 0.07% engagement rate, a single sponsored post by Neutrogena is worth an estimated $3,500–$6,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Neutrogena | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.32% |
| Average likes | 526 | 6,917 |
| Average comments | 153 | 196 |
| Posts per week | 6.15 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Neutrogena is a verified beauty brand on Instagram, with 1M followers.
Neutrogena has 1,003,201 followers on Instagram (1M) as of Apr 8, 2026.
Neutrogena's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Neutrogena average 526 likes and 153 comments.
Neutrogena posts about 6 times per week on average.
Neutrogena is registered as a business account on Instagram and is verified.
Neutrogena is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 369 posts.
Yes. Neutrogena carries the blue verified badge on Instagram.
A sponsored post from Neutrogena is estimated at $3,500 to $6,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
369
153
Avg Views
2,119
Posts / Week
6.15
Growth Score
1.4 / 100
Engagement
0.61%
