A creative and marketing company working with the hottest artists and biggest brands 🍰🎨
Outreach This Creator For FreeFollowers
10.1K
Following
1.1K
Total Posts
Engagement Rate
3.52%
Avg Likes
333
Avg Comments
Need Pastel is a verified Business creator. The account has built 10.1K followers on Instagram. Need Pastel has shared 295 posts to date, currently less than one post a week. Engagement runs at 3.52%, or about 333 likes and 22 comments per post.
The Business account Needpastel has posted 295 times on Instagram and drawn 10.1K followers.
Among 5,335 Business accounts with 10K–100K followers in the InstME index, Needpastel's 3.52% engagement rate comes in above the median of 1.46%.
Followers weigh in with a comment about every 16 likes, an unusually discussion-heavy audience.
Video posts pull 18.8K views on average, roughly 1.9× Needpastel's follower base, evidence of reach beyond its own audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$120–$230
Based on 10.1K followers and a 3.52% engagement rate, a single sponsored post by Needpastel is worth an estimated $120–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Needpastel | Cohort median |
|---|---|---|
| Engagement rate | 3.52% | 1.46% |
| Average likes | 333 | 334 |
| Average comments | 22 | 22 |
| Posts per week | 0.14 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 25, 2026
Need Pastel is a verified business creator on Instagram, with 10.1K followers.
Need Pastel posts on Instagram as @needpastel.
Need Pastel has 10,090 followers on Instagram (10.1K) as of Aug 25, 2026.
Need Pastel's engagement rate is 3.52%, calculated from average likes and comments per post relative to followers. That is above the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Need Pastel average 333 likes and 22 comments.
Need Pastel posts less than once a week on average.
Need Pastel is registered as a creator account on Instagram and is verified.
Need Pastel is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 295 posts.
Yes. Need Pastel carries the blue verified badge on Instagram.
295
22
Avg Views
18,768
Posts / Week
0.14
Growth Score
70.4 / 100
Engagement
10.41%
A sponsored post from Need Pastel is estimated at $120 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
