NBN Co runs the nbn® network, helping providers deliver reliable, fast, resilient and secure broadband.
Followers
17.1K
Following
134
Total Posts
Engagement Rate
0.51%
Avg Likes
69
Avg Comments
nbn Australia is a verified Business brand on Instagram based in Australia, tracked in the InstME index with 17.1K followers. The account has published 1,035 posts, currently less than one post a week. Typical posts draw 69 likes and 18 comments, putting engagement at 0.51%.
Nbn_australia is a Business account whose 1,035 posts have grown a following of 17.1K on Instagram.
Benchmarked against 5,335 Business accounts with 10K–100K followers, Nbn_australia posts a 0.51% engagement rate that is below the median of 1.46%.
One comment lands for every 4 likes, which reads as an unusually discussion-heavy audience.
Video posts from Nbn_australia average 6.5K views, about 38% follower reach per post.
Nbn_australia maintains a rhythm of less than one post per week.
With 17.1K followers but only 134 accounts followed back, Nbn_australia shows the ratio of a well-established account.
Estimated sponsored-post value
$60–$110
Based on 17.1K followers and a 0.51% engagement rate, a single sponsored post by Nbn_australia is worth an estimated $60–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Nbn_australia | Cohort median |
|---|---|---|
| Engagement rate | 0.51% | 1.46% |
| Average likes | 69 | 334 |
| Average comments | 18 | 22 |
| Posts per week | 0.26 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nbn_australia | Cohort median |
|---|---|---|
| Engagement rate | 0.51% | 1% |
| Average likes | 69 | 208 |
| Average comments | 18 | 12 |
| Posts per week | 0.26 | 0.45 |
Median values from 48 Business accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
nbn Australia is a verified business brand based in Australia on Instagram, with 17.1K followers.
nbn Australia posts on Instagram as @nbn_australia.
nbn Australia has 17,051 followers on Instagram (17.1K) as of Apr 8, 2026.
nbn Australia's engagement rate is 0.51%, calculated from average likes and comments per post relative to followers. That is below the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by nbn Australia average 69 likes and 18 comments.
nbn Australia posts less than once a week on average.
nbn Australia is registered as a business account on Instagram and is verified.
nbn Australia is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,035 posts.
nbn Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,035
18
Avg Views
6,501
Posts / Week
0.26
Growth Score
10.2 / 100
33.5K
Engagement
0.03%
Yes. nbn Australia carries the blue verified badge on Instagram.
A sponsored post from nbn Australia is estimated at $60 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
