Your place for DC-area news, weather, culture and more. Tag us in your 📸! #Working4You Facebook/Threads/Bluesky/TikTok:
Followers
387.7K
Following
230
Total Posts
Engagement Rate
0.16%
Avg Likes
539
Avg Comments
NBC4 Washington runs a verified TV channel brand account based in United States with 387.7K followers on Instagram. NBC4 Washington has shared 19,736 posts to date, currently around 84 posts a week. Typical posts draw 539 likes and 82 comments, putting engagement at 0.16%.
Nbcwashington has built an audience of 387.7K followers on Instagram over 19,736 posts as a TV channel account.
Nbcwashington averages 539 likes and 82 comments per post, roughly one interaction for every 624 of its followers.
One comment lands for every 7 likes, which reads as an unusually discussion-heavy audience.
Lately Nbcwashington has been publishing about 84 posts per week, more than one per day.
The account follows just 230 others against 387.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,400–$2,500
Based on 387.7K followers and a 0.16% engagement rate, a single sponsored post by Nbcwashington is worth an estimated $1,400–$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: TV channel
| Metric | Nbcwashington | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.25% |
| Average likes | 539 | 2,985 |
| Average comments | 82 | 73 |
| Posts per week | 84 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nbcwashington | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.86% |
| Average likes | 539 | 2,003 |
| Average comments | 82 | 56 |
| Posts per week | 84 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
NBC4 Washington is a verified tv channel brand based in United States on Instagram, with 387.7K followers.
NBC4 Washington posts on Instagram as @nbcwashington.
NBC4 Washington has 387,700 followers on Instagram (387.7K) as of Jul 15, 2026.
NBC4 Washington's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
Posts by NBC4 Washington average 539 likes and 82 comments.
NBC4 Washington posts about 84 times per week on average.
NBC4 Washington is registered as a business account on Instagram and is verified.
NBC4 Washington is categorized as a tv channel account in the InstME index, based on the profile's bio and Instagram category across 19,736 posts.
NBC4 Washington's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
19,736
82
Posts / Week
84
Growth Score
3.2 / 100
Follower Ratio
1685.7×
Engagement
0.26%
Yes. NBC4 Washington carries the blue verified badge on Instagram.
A sponsored post from NBC4 Washington is estimated at $1,400 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
