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Followers
337.5K
Following
107
Total Posts
Engagement Rate
4.06%
Avg Likes
13,389
Avg Comments
New Amsterdam is a verified business account. The account has built 337.5K followers on Instagram. To date New Amsterdam has posted 1,295 times, currently less than one post a week. Engagement runs at 4.06%, or about 13,389 likes and 309 comments per post.
Nbcnewamsterdam is a business account whose 1,295 posts have grown a following of 337.5K on Instagram.
A 4.06% engagement rate leaves Nbcnewamsterdam in the top 25% compared with accounts with 100K–1M followers.
Followers weigh in with a comment about every 43 likes, a healthy amount of conversation.
Lately Nbcnewamsterdam has been publishing less than one post per week.
At 100/100 on audience quality, Nbcnewamsterdam carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
With 337.5K followers but only 107 accounts followed back, Nbcnewamsterdam shows the ratio of a well-established account.
Estimated sponsored-post value
$4,700–$8,800
Based on 337.5K followers and a 4.06% engagement rate, a single sponsored post by Nbcnewamsterdam is worth an estimated $4,700–$8,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Nbcnewamsterdam | Cohort median |
|---|---|---|
| Engagement rate | 4.06% | 1.25% |
| Average likes | 13,389 | 2,985 |
| Average comments | 309 | 73 |
| Posts per week | 0.08 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
New Amsterdam is a verified Instagram brand on Instagram, with 337.5K followers.
New Amsterdam posts on Instagram as @nbcnewamsterdam.
New Amsterdam has 337,514 followers on Instagram (337.5K) as of Jul 15, 2026.
New Amsterdam's engagement rate is 4.06%, calculated from average likes and comments per post relative to followers.
Posts by New Amsterdam average 13,389 likes and 309 comments.
New Amsterdam posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of New Amsterdam's followers are low-quality or inactive, giving an audience-quality score of 100/100.
New Amsterdam is registered as a business account on Instagram and is verified.
Yes. New Amsterdam carries the blue verified badge on Instagram.
1,295
309
Posts / Week
0.08
Growth Score
81.2 / 100
ER Rank
Top 25%
Engagement
0.01%
A sponsored post from New Amsterdam is estimated at $4,700 to $8,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
