The official Instagram for #BigBrother. Watch Wednesdays, Thursdays, and Sundays on CBS and Paramount+.
Followers
985.8K
Following
338
Total Posts
Engagement Rate
0.92%
Avg Likes
8,759
Avg Comments
On Instagram, CBS Big Brother is a verified business account with an audience of 985.8K. The account has published 2,906 posts, currently around 23 posts a week. Engagement runs at 0.92%, or about 8,759 likes and 314 comments per post.
Tracked in the InstME index, Bigbrothercbs is a business account with 985.8K followers and a back catalogue of 2,906 posts.
Bigbrothercbs earns a 0.92% engagement rate, about average across accounts with 100K–1M followers in the InstME index.
The like-to-comment split is roughly 28 to one, indicating a healthy amount of conversation.
Bigbrothercbs keeps a posting cadence of about 23 posts per week, more than one per day.
InstME's audience-quality checks score Bigbrothercbs at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Bigbrothercbs keeps its following list short (338) relative to 985.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,500–$6,400
Based on 985.8K followers and a 0.92% engagement rate, a single sponsored post by Bigbrothercbs is worth an estimated $3,500–$6,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Bigbrothercbs | Cohort median |
|---|---|---|
| Engagement rate | 0.92% | 1.25% |
| Average likes | 8,759 | 2,985 |
| Average comments | 314 | 73 |
| Posts per week | 22.69 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
CBS Big Brother is a verified Instagram brand on Instagram, with 985.8K followers.
CBS Big Brother posts on Instagram as @bigbrothercbs.
CBS Big Brother has 985,756 followers on Instagram (985.8K) as of Jul 15, 2026.
CBS Big Brother's engagement rate is 0.92%, calculated from average likes and comments per post relative to followers.
Posts by CBS Big Brother average 8,759 likes and 314 comments.
CBS Big Brother posts about 23 times per week on average.
InstME's audience-quality analysis estimates about 0% of CBS Big Brother's followers are low-quality or inactive, giving an audience-quality score of 100/100.
CBS Big Brother is registered as a business account on Instagram and is verified.
Yes. CBS Big Brother carries the blue verified badge on Instagram.
2,906
314
Posts / Week
22.69
Growth Score
18.4 / 100
ER Rank
45th
Engagement
0.05%
A sponsored post from CBS Big Brother is estimated at $3,500 to $6,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
