NBC’s Emmy-winning lifestyle show uncovering the Golden State’s best treasures ☀️🌴 Watch LIVE weekdays 11:30am on NBC in LA, San Diego & the Bay Area
Followers
21K
Following
1.2K
Total Posts
Engagement Rate
3.14%
Avg Likes
633
Avg Comments
California Live is a verified Lifestyle brand based in United States. The account has built 21K followers on Instagram. California Live has shared 2,686 posts to date, currently around 3 posts a week. Engagement runs at 3.14%, or about 633 likes and 27 comments per post.
Counting 21K followers and 2,686 posts, Nbccalive sits in the InstME index as a Lifestyle account.
Compared with 1,602 other Lifestyle accounts with 10K–100K followers in the InstME index, Nbccalive's 3.14% engagement rate is in line with the median of 3.25%.
One comment lands for every 23 likes, which reads as a healthy amount of conversation.
Nbccalive's output runs to about 3 posts per week.
At 100/100 on audience quality, Nbccalive carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$230–$430
Based on 21K followers and a 3.14% engagement rate, a single sponsored post by Nbccalive is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nbccalive | Cohort median |
|---|---|---|
| Engagement rate | 3.14% | 3.25% |
| Average likes | 633 | 875 |
| Average comments | 27 | 33 |
| Posts per week | 3.12 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nbccalive | Cohort median |
|---|---|---|
| Engagement rate | 3.14% | 1.85% |
| Average likes | 633 | 476 |
| Average comments | 27 | 29 |
| Posts per week | 3.12 | 0.57 |
Median values from 139 Lifestyle accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
California Live is a verified lifestyle brand based in United States on Instagram, with 21K followers.
California Live posts on Instagram as @nbccalive.
California Live has 21,022 followers on Instagram (21K) as of Jul 14, 2026.
California Live's engagement rate is 3.14%, calculated from average likes and comments per post relative to followers. That is in line with the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by California Live average 633 likes and 27 comments.
California Live posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of California Live's followers are low-quality or inactive, giving an audience-quality score of 100/100.
California Live is registered as a business account on Instagram and is verified.
California Live is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,686 posts.
2,686
27
Posts / Week
3.12
Growth Score
62.8 / 100
ER Rank
Top 37%
Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0.22%
California Live's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. California Live carries the blue verified badge on Instagram.
A sponsored post from California Live is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
