News Worthy of You. 📱TikTok: nbc10boston 🌇 Follow @thehubtoday for local entertainment/ lifestyle
Followers
198.3K
Following
481
Total Posts
Engagement Rate
0.19%
Avg Likes
330
Avg Comments
NBC10 Boston runs a verified Lifestyle brand account based in United States with 198.3K followers on Instagram. NBC10 Boston has shared 11,313 posts to date, currently around 77 posts a week. Engagement runs at 0.19%, or about 330 likes and 51 comments per post.
As a Lifestyle account, Nbc10boston reaches 198.3K followers on Instagram across 11,313 published posts.
Nbc10boston's 0.19% engagement rate is in the bottom quarter (median: 2.99%) among Lifestyle accounts with 100K–1M followers, measured across 826 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 6 likes, pointing to an unusually discussion-heavy audience.
Nbc10boston's videos average 9.1K views per post.
Nbc10boston's output runs to about 77 posts per week, more than one per day.
On audience quality, Nbc10boston lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 481 others against 198.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$690–$1,300
Based on 198.3K followers and a 0.19% engagement rate, a single sponsored post by Nbc10boston is worth an estimated $690–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nbc10boston | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 2.99% |
| Average likes | 330 | 7,188 |
| Average comments | 51 | 111 |
| Posts per week | 77.49 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nbc10boston | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 3.44% |
| Average likes | 330 | 7,206 |
| Average comments | 51 | 154 |
| Posts per week | 77.49 | 0.62 |
Median values from 41 Lifestyle accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
NBC10 Boston is a verified lifestyle brand based in United States on Instagram, with 198.3K followers.
NBC10 Boston posts on Instagram as @nbc10boston.
NBC10 Boston has 198,327 followers on Instagram (198.3K) as of Mar 26, 2026.
NBC10 Boston's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by NBC10 Boston average 330 likes and 51 comments.
NBC10 Boston posts about 77 times per week on average.
InstME's audience-quality analysis estimates about 0% of NBC10 Boston's followers are low-quality or inactive, giving an audience-quality score of 100/100.
NBC10 Boston is registered as a business account on Instagram and is verified.
NBC10 Boston is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 11,313 posts.
11,313
51
Avg Views
9,083
Posts / Week
77.49
Growth Score
3.8 / 100
Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
2.1%
NBC10 Boston's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. NBC10 Boston carries the blue verified badge on Instagram.
A sponsored post from NBC10 Boston is estimated at $690 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
