Followers
5.3M
Following
626
Total Posts
Engagement Rate
0.14%
Avg Likes
7,201
Avg Comments
NBA 2K is a verified business account, with 5.3M followers on Instagram. The account has published 3,777 posts, currently around 8 posts a week. Engagement runs at 0.14%, or about 7,201 likes and 180 comments per post.
Nba2k shows up in the InstME index as a business account, 5.3M followers, 3,777 posts.
Posts by Nba2k tend to gather 7,201 likes and 180 comments, about one interaction per 722 followers.
At one comment per 40 likes, the ratio points to a healthy amount of conversation.
In recent weeks Nba2k has kept to about 8 posts per week, more than one per day.
Nba2k scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Nba2k follows only 626 accounts while being followed by 5.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$19,000–$35,000
Based on 5.3M followers and a 0.14% engagement rate, a single sponsored post by Nba2k is worth an estimated $19,000–$35,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Nba2k | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.02% |
| Average likes | 7,201 | 25,711 |
| Average comments | 180 | 376 |
| Posts per week | 7.64 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
NBA 2K is a verified Instagram brand on Instagram, with 5.3M followers.
NBA 2K posts on Instagram as @nba2k.
NBA 2K has 5,329,588 followers on Instagram (5.3M) as of Jul 15, 2026.
NBA 2K's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers.
Posts by NBA 2K average 7,201 likes and 180 comments.
NBA 2K posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 0% of NBA 2K's followers are low-quality or inactive, giving an audience-quality score of 100/100.
NBA 2K is registered as a business account on Instagram and is verified.
Yes. NBA 2K carries the blue verified badge on Instagram.
A sponsored post from NBA 2K is estimated at $19,000 to $35,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,777
180
Posts / Week
7.64
Growth Score
2.8 / 100
Audience Score
100 / 100
Engagement
0.39%