Right to the point.
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98.2K
Following
146
Total Posts
Engagement Rate
0.13%
Avg Likes
85
Avg Comments
On Instagram, National Post is a verified business account with an audience of 98.2K. To date National Post has posted 2,661 times, currently less than one post a week. Typical posts draw 85 likes and 43 comments, putting engagement at 0.13%.
With 98.2K followers across 2,661 posts, Nationalpost is one of the business accounts tracked in the InstME index.
Typical engagement for Nationalpost runs to 85 likes and 43 comments a post, one interaction per 765 followers.
The audience comments once per 2 likes on average, an unusually discussion-heavy audience.
Nationalpost's recent cadence works out to less than one post per week.
Nationalpost keeps its following list short (146) relative to 98.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$340–$640
Based on 98.2K followers and a 0.13% engagement rate, a single sponsored post by Nationalpost is worth an estimated $340–$640. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Nationalpost | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.45% |
| Average likes | 85 | 339 |
| Average comments | 43 | 18 |
| Posts per week | 0.57 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
National Post is a verified Instagram brand on Instagram, with 98.2K followers.
National Post posts on Instagram as @nationalpost.
National Post has 98,165 followers on Instagram (98.2K) as of Jul 16, 2026.
National Post's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers.
Posts by National Post average 85 likes and 43 comments.
National Post posts less than once a week on average.
National Post is registered as a business account on Instagram and is verified.
Yes. National Post carries the blue verified badge on Instagram.
A sponsored post from National Post is estimated at $340 to $640. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,661
43
Posts / Week
0.57
Growth Score
2.6 / 100
Follower Ratio
672.4×
Engagement
0.04%
