@natgeotv’s Emmy-winning anthology series, GENIUS. Now streaming on and .
Genius: MLK/X is a verified TV show brand. The account has built 14.5K followers on Instagram. The account has published 170 posts, currently around 3 posts a week. Typical posts draw 1,113 likes and 13 comments, putting engagement at 7.79%.
Natgeogenius has built an audience of 14.5K followers on Instagram over 170 posts as a TV show account.
Natgeogenius averages 1,113 likes and 13 comments per post, roughly one interaction for every 13 of its followers.
One comment lands for every 88 likes, which reads as an audience that mostly engages through likes.
Natgeogenius's output runs to about 3 posts per week.
Estimated sponsored-post value
$200–$380
Based on 14.5K followers and a 7.79% engagement rate, a single sponsored post by Natgeogenius is worth an estimated $200–$380. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: TV show
| Metric | Natgeogenius | Cohort median |
|---|---|---|
| Engagement rate | 7.79% | 1.45% |
| Average likes | 1,113 | 339 |
| Average comments | 13 | 18 |
| Posts per week | 3.35 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Genius: MLK/X is a verified tv show brand on Instagram, with 14.5K followers.
Genius: MLK/X posts on Instagram as @natgeogenius.
Genius: MLK/X has 14,450 followers on Instagram (14.5K) as of Jul 10, 2026.
Genius: MLK/X's engagement rate is 7.79%, calculated from average likes and comments per post relative to followers.
Posts by Genius: MLK/X average 1,113 likes and 13 comments.
Genius: MLK/X posts about 3 times per week on average.
Genius: MLK/X is registered as a business account on Instagram and is verified.
Genius: MLK/X is categorized as a tv show account in the InstME index, based on the profile's bio and Instagram category across 170 posts.
Yes. Genius: MLK/X carries the blue verified badge on Instagram.
Avg Comments
13
Engagement
1.88%
A sponsored post from Genius: MLK/X is estimated at $200 to $380. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
