Our main page: @mynewyork_ Unique projects / news / events / celebrities @mynewyork_projects CEO: @aliceb1249 Advertising:
On Instagram, MY NEW YORK ® is a Business brand based in Russia with an audience of 33.1K. To date MY NEW YORK ® has posted 461 times, currently around 2 posts a week. Engagement runs at 10.93%, or about 3,608 likes and 9 comments per post.
Tracked in the InstME index, Mynewyork_magazine is a Business account with 33.1K followers and a back catalogue of 461 posts.
Against 5,335 Business accounts with 10K–100K followers in the InstME index, Mynewyork_magazine's 10.93% engagement rate lands in the top quarter (median: 1.46%).
The audience comments once per 424 likes on average, an audience that mostly engages through likes.
Over recent weeks, Mynewyork_magazine has published about one post per week.
Estimated sponsored-post value
$460–$860
Based on 33.1K followers and a 10.93% engagement rate, a single sponsored post by Mynewyork_magazine is worth an estimated $460–$860. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in Russia, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Mynewyork_magazine | Cohort median |
|---|---|---|
| Engagement rate | 10.93% | 1.46% |
| Average likes | 3,608 | 334 |
| Average comments | 9 | 22 |
| Posts per week | 1.79 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mynewyork_magazine | Cohort median |
|---|---|---|
| Engagement rate | 10.93% | 0.82% |
| Average likes | 3,608 | 230 |
| Average comments | 9 | 12 |
| Posts per week | 1.79 | 0.68 |
Median values from 465 accounts in Russia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 2, 2026
MY NEW YORK ® is a business brand based in Russia on Instagram, with 33.1K followers.
MY NEW YORK ® posts on Instagram as @mynewyork_magazine.
MY NEW YORK ® has 33,087 followers on Instagram (33.1K) as of Sep 2, 2026.
MY NEW YORK ®'s engagement rate is 10.93%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by MY NEW YORK ® average 3,608 likes and 9 comments.
MY NEW YORK ® posts about 2 times per week on average.
MY NEW YORK ® is registered as a business account on Instagram.
MY NEW YORK ® is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 461 posts.
MY NEW YORK ®'s profile places the account in Russia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
461
Avg Comments
9
Engagement
0.62%
A sponsored post from MY NEW YORK ® is estimated at $460 to $860. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.