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27.6K
Following
931
Total Posts
Engagement Rate
0.02%
Avg Likes
6
Avg Comments
On Instagram, MYLK THE LABEL is a None brand based in Australia with an audience of 27.6K. To date MYLK THE LABEL has posted 1,831 times, currently around 12 posts a week. Posts average 6 likes and 0 comments, an engagement rate of 0.02%.
Tracked in the InstME index, Mylk.thelabel is a None account with 27.6K followers and a back catalogue of 1,831 posts.
For accounts with 10K–100K followers, Mylk.thelabel's 0.02% engagement rate reads as in the bottom 2% in the InstME index.
Video posts from Mylk.thelabel average 96.4 views.
Mylk.thelabel currently publishes about 12 posts per week, more than one per day.
InstME estimates 45% of Mylk.thelabel's followers are low-quality or inactive, for an audience-quality score of 46/100, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$96–$180
Based on 27.6K followers and a 0.02% engagement rate, a single sponsored post by Mylk.thelabel is worth an estimated $96–$180. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
Content Focus
Primary: None
| Metric | Mylk.thelabel | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.45% |
| Average likes | 6 | 339 |
| Average comments | 0 | 18 |
| Posts per week | 12.37 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mylk.thelabel | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.66% |
| Average likes | 6 | 158 |
| Average comments | 0 | 9 |
| Posts per week | 12.37 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
MYLK THE LABEL is a none brand based in Australia on Instagram, with 27.6K followers.
MYLK THE LABEL posts on Instagram as @mylk.thelabel.
MYLK THE LABEL has 27,568 followers on Instagram (27.6K) as of Apr 9, 2026.
MYLK THE LABEL's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by MYLK THE LABEL average 6 likes and 0 comments.
MYLK THE LABEL posts about 12 times per week on average.
InstME's audience-quality analysis estimates about 45% of MYLK THE LABEL's followers are low-quality or inactive, giving an audience-quality score of 46/100.
MYLK THE LABEL is registered as a business account on Instagram.
MYLK THE LABEL is categorized as a none account in the InstME index, based on the profile's bio and Instagram category across 1,831 posts.
1,831
0
Avg Views
96
Posts / Week
12.37
Growth Score
0.4 / 100
Engagement
3.82%
MYLK THE LABEL's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from MYLK THE LABEL is estimated at $96 to $180. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
