The official account for Birmingham City University. Reaching beyond.
Outreach This Creator For FreeFollowers
53.1K
Following
1.8K
Total Posts
Engagement Rate
0.31%
Avg Likes
161
Avg Comments
Reaching 53.1K followers on Instagram, Birmingham City University | BCU is an Education brand based in United Kingdom. To date Birmingham City University | BCU has posted 2,197 times, currently around 7 posts a week. Typical posts draw 161 likes and 3 comments, putting engagement at 0.31%.
Mybcu operates an Education account on Instagram, pairing 53.1K followers with 2,197 posts.
Against 962 Education accounts with 10K–100K followers in the InstME index, Mybcu's 0.31% engagement rate lands in the bottom quarter (median: 1.3%).
The audience comments once per 48 likes on average, a healthy amount of conversation.
Video posts from Mybcu average 4.3K views.
In recent weeks Mybcu has kept to about 7 posts per week, more than one per day.
Estimated sponsored-post value
$190–$340
Based on 53.1K followers and a 0.31% engagement rate, a single sponsored post by Mybcu is worth an estimated $190–$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Roughly balanced · mostly 18–34
Typical for Education creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Education
| Metric | Mybcu | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 1.3% |
| Average likes | 161 | 368 |
| Average comments | 3 | 8 |
| Posts per week | 7.15 | 1.06 |
Median values from 962 Education accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mybcu | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.66% |
| Average likes | 161 | 242 |
| Average comments | 3 | 5 |
| Posts per week | 7.15 | 0.69 |
Median values from 42 Education accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Birmingham City University | BCU is a education brand based in United Kingdom on Instagram, with 53.1K followers.
Birmingham City University | BCU posts on Instagram as @mybcu.
Birmingham City University | BCU has 53,064 followers on Instagram (53.1K) as of Jul 16, 2026.
Birmingham City University | BCU's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.3%) for Education accounts with 10K–100K followers in the InstME index.
Posts by Birmingham City University | BCU average 161 likes and 3 comments.
Birmingham City University | BCU posts about 7 times per week on average.
Birmingham City University | BCU is registered as a business account on Instagram.
Birmingham City University | BCU is categorized as an education account in the InstME index, based on the profile's bio and Instagram category across 2,197 posts.
2,197
3
Avg Views
4,295
Posts / Week
7.15
Growth Score
6.2 / 100
Engagement
0.4%
Birmingham City University | BCU's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Birmingham City University | BCU is estimated at $190 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
