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Reaching 432.2K followers on Instagram, My 1st Years is a verified business account based in United Kingdom. To date My 1st Years has posted 9,867 times, currently around 12 posts a week. Typical posts draw 243 likes and 10 comments, putting engagement at 0.06%.
On Instagram, My1styears runs a business account that has published 9,867 posts and gathered 432.2K followers.
Typical engagement for My1styears runs to 243 likes and 10 comments a post, one interaction per 1,710 followers.
The like-to-comment split is roughly 25 to one, indicating a healthy amount of conversation.
Over recent weeks, My1styears has published about 12 posts per week, more than one per day.
My1styears follows only 1,600 accounts while being followed by 432.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,500–$2,800
Based on 432.2K followers and a 0.06% engagement rate, a single sponsored post by My1styears is worth an estimated $1,500–$2,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | My1styears | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.25% |
| Average likes | 243 | 2,985 |
| Average comments | 10 | 73 |
| Posts per week | 12.06 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | My1styears | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.72% |
| Average likes | 243 | 1,651 |
| Average comments | 10 | 45 |
| Posts per week | 12.06 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 17, 2026
My 1st Years is a verified Instagram brand based in United Kingdom on Instagram, with 432.2K followers.
My 1st Years posts on Instagram as @my1styears.
My 1st Years has 432,161 followers on Instagram (432.2K) as of Sep 17, 2026.
My 1st Years's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by My 1st Years average 243 likes and 10 comments.
My 1st Years posts about 12 times per week on average.
My 1st Years is registered as a business account on Instagram and is verified.
My 1st Years's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. My 1st Years carries the blue verified badge on Instagram.
Total Posts
9,867
Avg Comments
10
Engagement
0.1%
A sponsored post from My 1st Years is estimated at $1,500 to $2,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.