MUST, Maison Corbeil, Jardin de Ville et La Galerie du Meuble réunis en une seule destination | united in one destination.
Outreach This Creator For FreeFollowers
59.1K
Following
902
Total Posts
Engagement Rate
0.17%
Avg Likes
95
Avg Comments
Must Société is a Travel brand on Instagram based in United States, tracked in the InstME index with 59.1K followers. The account posts mainly around travel and tech topics. The account has published 1,067 posts, currently around 3 posts a week. Engagement runs at 0.17%, or about 95 likes and 5 comments per post.
The Travel account Mustsociete has posted 1,067 times on Instagram and drawn 59.1K followers.
Among 2,887 Travel accounts with 10K–100K followers in the InstME index, Mustsociete's 0.17% engagement rate comes in in the bottom quarter (median: 1.02%).
Roughly one in 18 likes comes with a comment, an unusually discussion-heavy audience.
Mustsociete maintains a rhythm of about 3 posts per week.
Estimated sponsored-post value
$210–$380
Based on 59.1K followers and a 0.17% engagement rate, a single sponsored post by Mustsociete is worth an estimated $210–$380. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
| Metric | Mustsociete | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 1.02% |
| Average likes | 95 | 250 |
| Average comments | 5 | 14 |
| Posts per week | 3.2 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mustsociete | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.82% |
| Average likes | 95 | 174 |
| Average comments | 5 | 9 |
| Posts per week | 3.2 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Must Société is a travel brand based in United States on Instagram, with 59.1K followers.
Must Société posts on Instagram as @mustsociete.
Must Société has 59,082 followers on Instagram (59.1K) as of Jul 13, 2026.
Must Société's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by Must Société average 95 likes and 5 comments.
Must Société posts about 3 times per week on average.
Must Société is registered as a business account on Instagram.
Must Société is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 1,067 posts.
Must Société's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,067
5
Posts / Week
3.2
Growth Score
3.4 / 100
Follower Ratio
65.5×
Engagement
1.07%
A sponsored post from Must Société is estimated at $210 to $380. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
