Award-winning independent lifestyle publisher; a division of @allenandunwin. Books to live well.
Outreach This Creator For FreeFollowers
15.1K
Following
2.2K
Total Posts
Engagement Rate
0.37%
Avg Likes
50
Avg Comments
On Instagram, Murdoch Books is a Lifestyle brand with an audience of 15.1K. The account has published 3,094 posts, currently around 4 posts a week. Posts average 50 likes and 6 comments, an engagement rate of 0.37%.
Tracked in the InstME index, Murdochbooks is a Lifestyle account with 15.1K followers and a back catalogue of 3,094 posts.
Against 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, Murdochbooks's 0.37% engagement rate lands in the bottom quarter (median: 3.25%).
Followers leave about one comment for every 9 likes, an unusually discussion-heavy audience.
Murdochbooks currently publishes about 4 posts per week.
Estimated sponsored-post value
$53–$98
Based on 15.1K followers and a 0.37% engagement rate, a single sponsored post by Murdochbooks is worth an estimated $53–$98. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Murdochbooks | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 3.25% |
| Average likes | 50 | 875 |
| Average comments | 6 | 33 |
| Posts per week | 4.07 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Murdoch Books is a lifestyle brand on Instagram, with 15.1K followers.
Murdoch Books posts on Instagram as @murdochbooks.
Murdoch Books has 15,067 followers on Instagram (15.1K) as of Jul 11, 2026.
Murdoch Books's engagement rate is 0.37%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Murdoch Books average 50 likes and 6 comments.
Murdoch Books posts about 4 times per week on average.
Murdoch Books is registered as a business account on Instagram.
Murdoch Books is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 3,094 posts.
A sponsored post from Murdoch Books is estimated at $53 to $98. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,094
6
Posts / Week
4.07
Growth Score
7.4 / 100
Follower Ratio
6.7×
Engagement
0.31%
