🌎Family travels parents & kids will ALL love ✈️ Beautiful places without braking the bank 👇Free travel guides and realistic itineraries
Outreach This Creator For FreeOn Instagram, ALEX - LONDON MUM & FAMILY TRAVEL is a Travel creator with an audience of 8.3K. The account has published 399 posts, currently less than one post a week. Typical posts draw 141 likes and 106 comments, putting engagement at 2.96%.
Tracked in the InstME index, Muminthecity is a Travel account with 8.3K followers and a back catalogue of 399 posts.
Against 2,015 Travel accounts with 1K–10K followers in the InstME index, Muminthecity's 2.96% engagement rate lands below the median of 4.16%.
Followers leave about one comment for every 1 likes, an unusually discussion-heavy audience.
Muminthecity keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$86–$160
Based on 8.3K followers and a 2.96% engagement rate, a single sponsored post by Muminthecity is worth an estimated $86–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Muminthecity | Cohort median |
|---|---|---|
| Engagement rate | 2.96% | 4.16% |
| Average likes | 141 | 110 |
| Average comments | 106 | 10 |
| Posts per week | 0.24 | 0.31 |
Median values from 2,015 Travel accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
ALEX - LONDON MUM & FAMILY TRAVEL is a travel creator on Instagram, with 8.3K followers.
ALEX - LONDON MUM & FAMILY TRAVEL posts on Instagram as @muminthecity.
ALEX - LONDON MUM & FAMILY TRAVEL has 8,346 followers on Instagram (8.3K) as of Sep 7, 2026.
ALEX - LONDON MUM & FAMILY TRAVEL's engagement rate is 2.96%, calculated from average likes and comments per post relative to followers. That is below the median of 4.16% for Travel accounts with 1K–10K followers in the InstME index.
Posts by ALEX - LONDON MUM & FAMILY TRAVEL average 141 likes and 106 comments.
ALEX - LONDON MUM & FAMILY TRAVEL posts less than once a week on average.
ALEX - LONDON MUM & FAMILY TRAVEL is registered as a creator account on Instagram.
ALEX - LONDON MUM & FAMILY TRAVEL is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 399 posts.
Avg Comments
106
Engagement
1.21%
A sponsored post from ALEX - LONDON MUM & FAMILY TRAVEL is estimated at $86 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
