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Joray | UGC & Lifestyle is a verified Lifestyle brand on Instagram based in United Kingdom, tracked in the InstME index with 30.6K followers. The account has published 1,224 posts, currently less than one post a week. Engagement runs at 2.72%, or about 829 likes and 5 comments per post.
Counting 30.6K followers and 1,224 posts, Mumbaby.tips sits in the InstME index as a Lifestyle account.
Benchmarked against 1,602 Lifestyle accounts with 10K–100K followers, Mumbaby.tips posts a 2.72% engagement rate that is below the median of 3.25%.
The comment-to-like ratio works out to one comment per 163 likes, pointing to an audience that mostly engages through likes.
Mumbaby.tips's output runs to less than one post per week.
Estimated sponsored-post value
$290–$540
Based on 30.6K followers and a 2.72% engagement rate, a single sponsored post by Mumbaby.tips is worth an estimated $290–$540. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Mumbaby.tips | Cohort median |
|---|---|---|
| Engagement rate | 2.72% | 3.25% |
| Average likes | 829 | 875 |
| Average comments | 5 | 33 |
| Posts per week | 0.58 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mumbaby.tips | Cohort median |
|---|---|---|
| Engagement rate | 2.72% | 1.14% |
| Average likes | 829 | 321 |
| Average comments | 5 | 17 |
| Posts per week | 0.58 | 0.56 |
Median values from 43 Lifestyle accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 14, 2026
Joray | UGC & Lifestyle is a verified lifestyle brand based in United Kingdom on Instagram, with 30.6K followers.
Joray | UGC & Lifestyle posts on Instagram as @mumbaby.tips.
Joray | UGC & Lifestyle has 30,594 followers on Instagram (30.6K) as of Sep 14, 2026.
Joray | UGC & Lifestyle's engagement rate is 2.72%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Joray | UGC & Lifestyle average 829 likes and 5 comments.
Joray | UGC & Lifestyle posts less than once a week on average.
Joray | UGC & Lifestyle is registered as a business account on Instagram and is verified.
Joray | UGC & Lifestyle is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,224 posts.
Avg Comments
5
Engagement
0.18%
Joray | UGC & Lifestyle's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Joray | UGC & Lifestyle carries the blue verified badge on Instagram.
A sponsored post from Joray | UGC & Lifestyle is estimated at $290 to $540. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
