Michigan State Athletics is a verified business account. The account has built 72.5K followers on Instagram. Michigan State Athletics has shared 3,507 posts to date, currently less than one post a week. Typical posts draw 3,652 likes and 23 comments, putting engagement at 5.07%.
As a business account, Msu_athletics reaches 72.5K followers on Instagram across 3,507 published posts.
Msu_athletics lands in the top 21% on engagement, 5.07% against the 10K–100K followers cohort.
Comments arrive at about one per 159 likes, a sign of an audience that mostly engages through likes.
Each video from Msu_athletics averages 69.8K views, near 96% of its followers.
Lately Msu_athletics has been publishing less than one post per week.
At 100/100 on audience quality, Msu_athletics carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 78 others against 72.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,000–$1,900
Based on 72.5K followers and a 5.07% engagement rate, a single sponsored post by Msu_athletics is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Msu_athletics | Cohort median |
|---|---|---|
| Engagement rate | 5.07% | 1.45% |
| Average likes | 3,652 | 339 |
| Average comments | 23 | 18 |
| Posts per week | 0.38 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Michigan State Athletics is a verified Instagram brand on Instagram, with 72.5K followers.
Michigan State Athletics posts on Instagram as @msu_athletics.
Michigan State Athletics has 72,533 followers on Instagram (72.5K) as of Jul 15, 2026.
Michigan State Athletics's engagement rate is 5.07%, calculated from average likes and comments per post relative to followers.
Posts by Michigan State Athletics average 3,652 likes and 23 comments.
Michigan State Athletics posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Michigan State Athletics's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Michigan State Athletics is registered as a business account on Instagram and is verified.
Total Posts
3,507
Avg Comments
23
Engagement
1.45%
Yes. Michigan State Athletics carries the blue verified badge on Instagram.
A sponsored post from Michigan State Athletics is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
