Spirit Brand Architect - Focused on Craft Brands - Specializing in Additive Free Agave Spirits - 40 Years of Enjoying Tequila
Followers
1.9K
Following
1.8K
Total Posts
Engagement Rate
6.55%
Avg Likes
116
Avg Comments
Matt Charney is a verified Lifestyle brand. The account has built 1.9K followers on Instagram. The account has published 681 posts, currently less than one post a week. Typical posts draw 116 likes and 11 comments, putting engagement at 6.55%.
Mrtequilafacts has built an audience of 1.9K followers on Instagram over 681 posts as a Lifestyle account.
Among 1,730 Lifestyle accounts with 1K–10K followers in the InstME index, Mrtequilafacts's 6.55% engagement rate comes in in line with the median of 6.8%.
Roughly one in 11 likes comes with a comment, an unusually discussion-heavy audience.
Lately Mrtequilafacts has been publishing less than one post per week.
At 100/100 on audience quality, Mrtequilafacts carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$27–$50
Based on 1.9K followers and a 6.55% engagement rate, a single sponsored post by Mrtequilafacts is worth an estimated $27–$50. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mrtequilafacts | Cohort median |
|---|---|---|
| Engagement rate | 6.55% | 6.8% |
| Average likes | 116 | 170 |
| Average comments | 11 | 16 |
| Posts per week | 0.39 | 0.22 |
Median values from 1,730 Lifestyle accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Matt Charney is a verified lifestyle brand on Instagram, with 1.9K followers.
Matt Charney posts on Instagram as @mrtequilafacts.
Matt Charney has 1,940 followers on Instagram (1.9K) as of Jul 14, 2026.
Matt Charney's engagement rate is 6.55%, calculated from average likes and comments per post relative to followers. That is in line with the median of 6.8% for Lifestyle accounts with 1K–10K followers in the InstME index.
Posts by Matt Charney average 116 likes and 11 comments.
Matt Charney posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Matt Charney's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Matt Charney is registered as a business account on Instagram and is verified.
Matt Charney is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 681 posts.
681
11
Posts / Week
0.39
Growth Score
100 / 100
ER Rank
Top 41%
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0%
Yes. Matt Charney carries the blue verified badge on Instagram.
A sponsored post from Matt Charney is estimated at $27 to $50. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
