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87.8M
Following
976
Total Posts
Engagement Rate
3.31%
Avg Likes
2,854,126
Avg Comments
Mrbeast is a verified Instagram creator, with 87.8M followers on Instagram. To date Mrbeast has posted 489 times, currently less than one post a week. Engagement runs at 3.31%, or about 2,854,126 likes and 48,833 comments per post.
On Instagram, Mrbeast runs a creator account that has published 489 posts and gathered 87.8M followers.
Typical engagement for Mrbeast runs to 2,854,126 likes and 48,833 comments a post, one interaction per 30 followers.
The audience comments once per 58 likes on average, a healthy amount of conversation.
In recent weeks Mrbeast has kept to less than one post per week.
Mrbeast follows only 976 accounts while being followed by 87.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,000,000–$1,900,000
Based on 87.8M followers and a 3.31% engagement rate, a single sponsored post by Mrbeast is worth an estimated $1,000,000–$1,900,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Mrbeast | Cohort median |
|---|---|---|
| Engagement rate | 3.31% | 1.02% |
| Average likes | 2,854,126 | 25,711 |
| Average comments | 48,833 | 376 |
| Posts per week | 0.14 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Mrbeast is a verified Instagram creator on Instagram, with 87.8M followers.
Mrbeast has 87,766,266 followers on Instagram (87.8M) as of Jul 15, 2026.
Mrbeast's engagement rate is 3.31%, calculated from average likes and comments per post relative to followers.
Posts by Mrbeast average 2,854,126 likes and 48,833 comments.
Mrbeast posts less than once a week on average.
Mrbeast is registered as a creator account on Instagram and is verified.
Yes. Mrbeast carries the blue verified badge on Instagram.
A sponsored post from Mrbeast is estimated at $1,000,000 to $1,900,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
489
48,833
Posts / Week
0.14
Growth Score
66.2 / 100
Follower Ratio
89924.5×
Engagement
1.13%
