Same kid from West Philly. New show Pole To Pole is streaming now on @disneyplus +
Followers
69.1M
Following
315
Total Posts
Engagement Rate
0.39%
Avg Likes
264,555
Avg Comments
Will Smith is a verified Instagram creator on Instagram, tracked in the InstME index with 69.1M followers. Will Smith has shared 2,515 posts to date, currently around 2 posts a week. Typical posts draw 264,555 likes and 3,666 comments, putting engagement at 0.39%.
As a creator account, Willsmith reaches 69.1M followers on Instagram across 2,515 published posts.
Across recent posts, Willsmith picks up 264,555 likes and 3,666 comments on average, one interaction per 257 followers.
Followers weigh in with a comment about every 72 likes, an audience that mostly engages through likes.
Posting frequency for Willsmith sits at about 2 posts per week.
Willsmith comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 315 others against 69.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$240,000–$450,000
Based on 69.1M followers and a 0.39% engagement rate, a single sponsored post by Willsmith is worth an estimated $240,000–$450,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Willsmith | Cohort median |
|---|---|---|
| Engagement rate | 0.39% | 1.02% |
| Average likes | 264,555 | 25,711 |
| Average comments | 3,666 | 376 |
| Posts per week | 2.33 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Will Smith is a verified Instagram creator on Instagram, with 69.1M followers.
Will Smith posts on Instagram as @willsmith.
Will Smith has 69,064,886 followers on Instagram (69.1M) as of Apr 24, 2026.
Will Smith's engagement rate is 0.39%, calculated from average likes and comments per post relative to followers.
Posts by Will Smith average 264,555 likes and 3,666 comments.
Will Smith posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Will Smith's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Will Smith is registered as a creator account on Instagram and is verified.
Yes. Will Smith carries the blue verified badge on Instagram.
2,515
3,666
Posts / Week
2.33
Growth Score
7.8 / 100
Audience Score
100 / 100
Engagement
0.18%
A sponsored post from Will Smith is estimated at $240,000 to $450,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
