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Motor1.com runs a verified Automotive brand account with 276.7K followers on Instagram. To date Motor1.com has posted 6,468 times, currently less than one post a week. Posts average 29,081 likes and 676 comments, an engagement rate of 10.75%.
As an Automotive account, Motor1com reaches 276.7K followers on Instagram across 6,468 published posts.
Motor1com's 10.75% engagement rate is in the top quarter (median: 1.12%) among Automotive accounts with 100K–1M followers, measured across 1,181 accounts in the InstME index.
Followers weigh in with a comment about every 43 likes, a healthy amount of conversation.
Lately Motor1com has been publishing less than one post per week.
The account follows just 592 others against 276.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,900–$7,200
Based on 276.7K followers and a 10.75% engagement rate, a single sponsored post by Motor1com is worth an estimated $3,900–$7,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Motor1com | Cohort median |
|---|---|---|
| Engagement rate | 10.75% | 1.12% |
| Average likes | 29,081 | 2,576 |
| Average comments | 676 | 48 |
| Posts per week | 0.74 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 17, 2026
Motor1.com is a verified automotive brand on Instagram, with 276.7K followers.
Motor1.com posts on Instagram as @motor1com.
Motor1.com has 276,743 followers on Instagram (276.7K) as of Sep 17, 2026.
Motor1.com's engagement rate is 10.75%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.12%) for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Motor1.com average 29,081 likes and 676 comments.
Motor1.com posts less than once a week on average.
Motor1.com is registered as a business account on Instagram and is verified.
Motor1.com is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 6,468 posts.
Yes. Motor1.com carries the blue verified badge on Instagram.
Avg Comments
676
Engagement
0.1%
A sponsored post from Motor1.com is estimated at $3,900 to $7,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.