Words, photos, podcasts, & IRL events celebrating the sisterhood of motherhood ❤️
Outreach This Creator For FreeOn Instagram, Mother is a Parenting brand with an audience of 147.1K. To date Mother has posted 4,832 times, currently less than one post a week. Posts average 637 likes and 19 comments, an engagement rate of 0.45%.
Mothermag operates a Parenting account on Instagram, pairing 147.1K followers with 4,832 posts.
Mothermag records a 0.45% engagement rate, below the median of 0.95% for the 991 Parenting accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 34 likes on average, a healthy amount of conversation.
Mothermag's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$510–$960
Based on 147.1K followers and a 0.45% engagement rate, a single sponsored post by Mothermag is worth an estimated $510–$960. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Mothermag | Cohort median |
|---|---|---|
| Engagement rate | 0.45% | 0.95% |
| Average likes | 637 | 2,325 |
| Average comments | 19 | 71 |
| Posts per week | 0.32 | 1.04 |
Median values from 991 Parenting accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Mother is a parenting brand on Instagram, with 147.1K followers.
Mother posts on Instagram as @mothermag.
Mother has 147,057 followers on Instagram (147.1K) as of Jul 12, 2026.
Mother's engagement rate is 0.45%, calculated from average likes and comments per post relative to followers. That is below the median of 0.95% for Parenting accounts with 100K–1M followers in the InstME index.
Posts by Mother average 637 likes and 19 comments.
Mother posts less than once a week on average.
Mother is registered as a business account on Instagram.
Mother is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 4,832 posts.
A sponsored post from Mother is estimated at $510 to $960. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
19
Engagement
7.54%
