Start your parenting journey with us! The one stop destination for mum and baby essentials. KIM HIN JOO (M) BERHAD SSM: 37655-U www.mothercare.com.my
Outreach This Creator For FreeFollowers
199.1K
Following
615
Total Posts
Engagement Rate
0.06%
Avg Likes
124
Avg Comments
Mothercare Malaysia is a Travel brand based in Malaysia. The account has built 199.1K followers on Instagram. The account has published 4,102 posts, currently around 11 posts a week. Engagement runs at 0.06%, or about 124 likes and 3 comments per post.
Counting 199.1K followers and 4,102 posts, Mothercaremalaysia sits in the InstME index as a Travel account.
Benchmarked against 977 Travel accounts with 100K–1M followers, Mothercaremalaysia posts a 0.06% engagement rate that is in the bottom quarter (median: 0.92%).
Followers weigh in with a comment about every 44 likes, a healthy amount of conversation.
Video content from Mothercaremalaysia draws about 5.2K views.
Lately Mothercaremalaysia has been publishing about 11 posts per week, more than one per day.
At 58/100 on audience quality, Mothercaremalaysia carries an estimated 35% low-quality or inactive followers, a mixed signal worth reviewing before partnering.
With 199.1K followers but only 615 accounts followed back, Mothercaremalaysia shows the ratio of a well-established account.
Estimated sponsored-post value
$700–$1,300
Based on 199.1K followers and a 0.06% engagement rate, a single sponsored post by Mothercaremalaysia is worth an estimated $700–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mothercaremalaysia | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.92% |
| Average likes | 124 | 1,974 |
| Average comments | 3 | 53 |
| Posts per week | 10.54 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mothercaremalaysia | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.69% |
| Average likes | 124 | 1,185 |
| Average comments | 3 | 36 |
| Posts per week | 10.54 | 0.96 |
Median values from 35 accounts in Malaysia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Mothercare Malaysia is a travel brand based in Malaysia on Instagram, with 199.1K followers.
Mothercare Malaysia posts on Instagram as @mothercaremalaysia.
Mothercare Malaysia has 199,140 followers on Instagram (199.1K) as of Jul 13, 2026.
Mothercare Malaysia's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Mothercare Malaysia average 124 likes and 3 comments.
Mothercare Malaysia posts about 11 times per week on average.
InstME's audience-quality analysis estimates about 35% of Mothercare Malaysia's followers are low-quality or inactive, giving an audience-quality score of 58/100.
Mothercare Malaysia is registered as a business account on Instagram.
4,102
3
Avg Views
5,198
Posts / Week
10.54
Growth Score
1.2 / 100
More women than men · mostly 25–44
Typical for Travel creators in Malaysia, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
0.04%
Mothercare Malaysia is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 4,102 posts.
Mothercare Malaysia's profile places the account in Malaysia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Mothercare Malaysia is estimated at $700 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
