From bump to birth and beyond, giving you support from the start, visit motherandbaby.com for more 🤰👶🏼
Followers
81.2K
Following
1.5K
Total Posts
Engagement Rate
0.57%
Avg Likes
416
Avg Comments
On Instagram, Mother&Baby is a verified Magazine brand with an audience of 81.2K. Mother&Baby has shared 3,994 posts to date, currently less than one post a week. Typical posts draw 416 likes and 50 comments, putting engagement at 0.57%.
With 81.2K followers across 3,994 posts, Motherandbaby is one of the Magazine accounts tracked in the InstME index.
Measured against other accounts with 10K–100K followers, Motherandbaby's 0.57% engagement rate lands in the bottom 24%.
Followers leave about one comment for every 8 likes, an unusually discussion-heavy audience.
In recent weeks Motherandbaby has kept to less than one post per week.
Motherandbaby scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$280–$530
Based on 81.2K followers and a 0.57% engagement rate, a single sponsored post by Motherandbaby is worth an estimated $280–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Magazine
| Metric | Motherandbaby | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 1.45% |
| Average likes | 416 | 339 |
| Average comments | 50 | 18 |
| Posts per week | 0.08 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Mother&Baby is a verified magazine brand on Instagram, with 81.2K followers.
Mother&Baby posts on Instagram as @motherandbaby.
Mother&Baby has 81,244 followers on Instagram (81.2K) as of Apr 24, 2026.
Mother&Baby's engagement rate is 0.57%, calculated from average likes and comments per post relative to followers.
Posts by Mother&Baby average 416 likes and 50 comments.
Mother&Baby posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Mother&Baby's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Mother&Baby is registered as a business account on Instagram and is verified.
Mother&Baby is categorized as a magazine account in the InstME index, based on the profile's bio and Instagram category across 3,994 posts.
3,994
50
Posts / Week
0.08
Growth Score
11.4 / 100
ER Rank
24th
Engagement
1.19%
Yes. Mother&Baby carries the blue verified badge on Instagram.
A sponsored post from Mother&Baby is estimated at $280 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
