Get your Morton® Salt from your favorite retailers today! ⬇️
Followers
123K
Following
379
Total Posts
Engagement Rate
0.38%
Avg Likes
369
Avg Comments
Morton Salt is a verified Product/service brand. The account has built 123K followers on Instagram. To date Morton Salt has posted 1,507 times, currently around 6 posts a week. Posts average 369 likes and 102 comments, an engagement rate of 0.38%.
Counting 123K followers and 1,507 posts, Mortonsalt sits in the InstME index as a Product/service account.
Mortonsalt averages 369 likes and 102 comments per post, roughly one interaction for every 261 of its followers.
One comment lands for every 4 likes, which reads as an unusually discussion-heavy audience.
Posting frequency for Mortonsalt sits at about 6 posts per week.
With 123K followers but only 379 accounts followed back, Mortonsalt shows the ratio of a well-established account.
Estimated sponsored-post value
$430–$800
Based on 123K followers and a 0.38% engagement rate, a single sponsored post by Mortonsalt is worth an estimated $430–$800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Product/service
| Metric | Mortonsalt | Cohort median |
|---|---|---|
| Engagement rate | 0.38% | 1.25% |
| Average likes | 369 | 2,985 |
| Average comments | 102 | 73 |
| Posts per week | 5.63 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Morton Salt is a verified product/service brand on Instagram, with 123K followers.
Morton Salt posts on Instagram as @mortonsalt.
Morton Salt has 122,957 followers on Instagram (123K) as of Jul 15, 2026.
Morton Salt's engagement rate is 0.38%, calculated from average likes and comments per post relative to followers.
Posts by Morton Salt average 369 likes and 102 comments.
Morton Salt posts about 6 times per week on average.
Morton Salt is registered as a business account on Instagram and is verified.
Morton Salt is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 1,507 posts.
Yes. Morton Salt carries the blue verified badge on Instagram.
1,507
102
Posts / Week
5.63
Growth Score
7.6 / 100
Follower Ratio
324.4×
Engagement
0.18%
A sponsored post from Morton Salt is estimated at $430 to $800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
