Independent Sourdough Bakery + Kitchen. 📍Stratford upon Avon 📍Chipping Norton 📍Chipping Campden
Outreach This Creator For FreeFollowers
10.7K
Following
1.9K
Total Posts
Engagement Rate
1.84%
Avg Likes
184
Avg Comments
M O R is a Food creator. The account has built 10.7K followers on Instagram. M O R has shared 343 posts to date, currently less than one post a week. Posts average 184 likes and 13 comments, an engagement rate of 1.84%.
Mor_bakery is a Food account on Instagram with 10.7K followers and 343 published posts.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Mor_bakery posts a 1.84% engagement rate that is above the median of 0.75%.
The comment-to-like ratio works out to one comment per 14 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Mor_bakery sits at less than one post per week.
Mor_bakery comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$69–$130
Based on 10.7K followers and a 1.84% engagement rate, a single sponsored post by Mor_bakery is worth an estimated $69–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mor_bakery | Cohort median |
|---|---|---|
| Engagement rate | 1.84% | 0.75% |
| Average likes | 184 | 177 |
| Average comments | 13 | 10 |
| Posts per week | 0.07 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
M O R is a food creator on Instagram, with 10.7K followers.
M O R posts on Instagram as @mor_bakery.
M O R has 10,708 followers on Instagram (10.7K) as of Jul 16, 2026.
M O R's engagement rate is 1.84%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by M O R average 184 likes and 13 comments.
M O R posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of M O R's followers are low-quality or inactive, giving an audience-quality score of 94/100.
M O R is registered as a creator account on Instagram.
M O R is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 343 posts.
343
13
Posts / Week
0.07
Growth Score
36.8 / 100
ER Rank
Top 42%
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
31.9K
Engagement
0.02%
A sponsored post from M O R is estimated at $69 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
