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Moonpay is a verified Business brand based in United Kingdom. The account has built 118.8K followers on Instagram. Content spans business and art. Moonpay has shared 370 posts to date, currently less than one post a week. Posts average 28,577 likes and 627 comments, an engagement rate of 24.58%.
Moonpay is a Business account on Instagram with 118.8K followers and 370 published posts.
Benchmarked against 1,742 Business accounts with 100K–1M followers, Moonpay posts a 24.58% engagement rate that is in the top quarter (median: 1.25%).
Comments arrive at about one per 46 likes, a sign of a healthy amount of conversation.
Moonpay's output runs to less than one post per week.
On audience quality, Moonpay lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 118.8K followers but only 154 accounts followed back, Moonpay shows the ratio of a well-established account.
Estimated sponsored-post value
$1,700–$3,100
Based on 118.8K followers and a 24.58% engagement rate, a single sponsored post by Moonpay is worth an estimated $1,700–$3,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Moonpay | Cohort median |
|---|---|---|
| Engagement rate | 24.58% | 1.25% |
| Average likes | 28,577 | 2,990 |
| Average comments | 627 | 92 |
| Posts per week | 0.29 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Moonpay | Cohort median |
|---|---|---|
| Engagement rate | 24.58% | 1.37% |
| Average likes | 28,577 | 4,964 |
| Average comments | 627 | 92 |
| Posts per week | 0.29 | 0.21 |
Median values from 34 Business accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Moonpay is a verified business brand based in United Kingdom on Instagram, with 118.8K followers.
Moonpay has 118,833 followers on Instagram (118.8K) as of Jul 9, 2026.
Moonpay's engagement rate is 24.58%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.25%) for Business accounts with 100K–1M followers in the InstME index.
Posts by Moonpay average 28,577 likes and 627 comments.
Moonpay posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Moonpay's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Moonpay is registered as a business account on Instagram and is verified.
Moonpay is categorized as a business and art account in the InstME index, based on the profile's bio and Instagram category across 370 posts.
Moonpay's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
370
Avg Comments
627
Predominantly men · mostly 25–44
Typical for Business creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Art
Engagement
2.9%
Yes. Moonpay carries the blue verified badge on Instagram.
A sponsored post from Moonpay is estimated at $1,700 to $3,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
