@
Brand
"Writing breathes eternity into our thoughts and immortality into our emotions." – Marco Tomasetta, Montblanc Artistic Director #LetsWrite
bit.ly/MBImpressumAudience
Browse top profilesFollowers
2.1M
Following
1
Total Posts
Engagement & Performance
Engagement Rate
0.76%
Avg Likes
15,502
Avg Comments
What the numbers say about @montblanc
@montblanc has built an audience of 2.1M followers on Instagram over 2,507 posts as an Art account.
@montblanc has an engagement rate of 0.76%, which is below the median of 1.39% for Art accounts with over 1M followers, based on 720 accounts in the InstME index.
Followers leave about one comment for every 67 likes — an audience that mostly engages through likes.
@montblanc currently publishes about 6 posts per week.
The account follows just 1 others against 2.1M followers — a ratio typical of established creators and brands.
@montblanc vs similar accounts
| Metric | @montblanc | Cohort median |
|---|---|---|
| Engagement rate | 0.76% | 1.39% |
| Average likes | 15,502 | 36,874 |
| Average comments | 233 | 495 |
| Posts per week | 5.73 | 0.91 |
Median values from 720 Art accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @montblanc's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @montblanc: (15,502 avg likes + 233 avg comments) ÷ 2,082,096 followers × 100 ≈ 0.76%.
Frequently asked questions about @montblanc
How many followers does @montblanc have?
@montblanc has 2,082,096 followers on Instagram (2.1M) as of Jul 9, 2026.
What is @montblanc's engagement rate?
@montblanc's engagement rate is 0.76%, calculated from average likes and comments per post relative to followers. That is below the median of 1.39% for Art accounts with over 1M followers in the InstME index.
How many likes does @montblanc average per post?
Posts by @montblanc average 15,502 likes and 233 comments.
How often does @montblanc post on Instagram?
@montblanc posts about 6 times per week on average.
Is @montblanc a business or creator account?
@montblanc is registered as a business account on Instagram and is verified.
