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15.7K
Following
7.4K
Total Posts
Engagement Rate
1.48%
Avg Likes
225
Avg Comments
Modest Merch is a Music brand on Instagram based in United States, tracked in the InstME index with 15.7K followers. Its posts sit across music and tech. To date Modest Merch has posted 5,340 times, currently less than one post a week. Engagement runs at 1.48%, or about 225 likes and 7 comments per post.
Counting 15.7K followers and 5,340 posts, Modestmerch sits in the InstME index as a Music account.
Benchmarked against 17,051 Music accounts with 10K–100K followers, Modestmerch posts a 1.48% engagement rate that is below the median of 2.47%.
Followers weigh in with a comment about every 32 likes, a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$81–$150
Based on 15.7K followers and a 1.48% engagement rate, a single sponsored post by Modestmerch is worth an estimated $81–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
| Metric | Modestmerch | Cohort median |
|---|---|---|
| Engagement rate | 1.48% | 2.47% |
| Average likes | 225 | 535 |
| Average comments | 7 | 35 |
| Posts per week | 0.25 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Modestmerch | Cohort median |
|---|---|---|
| Engagement rate | 1.48% | 1.39% |
| Average likes | 225 | 284 |
| Average comments | 7 | 21 |
| Posts per week | 0.25 | 0.47 |
Median values from 1,948 Music accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Modest Merch is a music brand based in United States on Instagram, with 15.7K followers.
Modest Merch posts on Instagram as @modestmerch.
Modest Merch has 15,686 followers on Instagram (15.7K) as of Jul 10, 2026.
Modest Merch's engagement rate is 1.48%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Modest Merch average 225 likes and 7 comments.
Modest Merch posts less than once a week on average.
Modest Merch is registered as a business account on Instagram.
Modest Merch is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 5,340 posts.
Modest Merch's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
5,340
7
Posts / Week
0.25
Growth Score
29.6 / 100
Follower Ratio
2.1×
Engagement
24.41%
A sponsored post from Modest Merch is estimated at $81 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
