Reaching 106.7K followers on Instagram, Mo Willems Workshop is a verified Bus Station brand. To date Mo Willems Workshop has posted 583 times, currently less than one post a week. Typical posts draw 5,331 likes and 68 comments, putting engagement at 5.06%.
Mo.willems.workshop shows up in the InstME index as a Bus Station account, 106.7K followers, 583 posts.
Mo.willems.workshop's engagement rate of 5.06% places it in the top 19% within the 100K–1M followers cohort tracked by InstME.
For roughly every 78 likes there is one comment, an audience that mostly engages through likes.
On average, Mo.willems.workshop's video content earns 8.7K views.
Mo.willems.workshop keeps a posting cadence of less than one post per week.
Quality checks give Mo.willems.workshop 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Mo.willems.workshop follows only 288 accounts while being followed by 106.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,500–$2,800
Based on 106.7K followers and a 5.06% engagement rate, a single sponsored post by Mo.willems.workshop is worth an estimated $1,500–$2,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Bus Station
| Metric | Mo.willems.workshop | Cohort median |
|---|---|---|
| Engagement rate | 5.06% | 1.25% |
| Average likes | 5,331 | 2,985 |
| Average comments | 68 | 73 |
| Posts per week | 0.39 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 16, 2026
Mo Willems Workshop is a verified bus station brand on Instagram, with 106.7K followers.
Mo Willems Workshop posts on Instagram as @mo.willems.workshop.
Mo Willems Workshop has 106,655 followers on Instagram (106.7K) as of Jul 16, 2026.
Mo Willems Workshop's engagement rate is 5.06%, calculated from average likes and comments per post relative to followers.
Posts by Mo Willems Workshop average 5,331 likes and 68 comments.
Mo Willems Workshop posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Mo Willems Workshop's followers are low-quality or inactive, giving an audience-quality score of 100/100.
🌟Sparking serious silliness for kids & former kids. Follow the real Mo @OfficiallyOfficialMo! Check out The Pigeon on his account @thepigeonofficial
Total Posts
583
Avg Comments
68
Engagement
32.79%
Mo Willems Workshop is registered as a business account on Instagram and is verified.
Mo Willems Workshop is categorized as a bus station account in the InstME index, based on the profile's bio and Instagram category across 583 posts.
Yes. Mo Willems Workshop carries the blue verified badge on Instagram.
A sponsored post from Mo Willems Workshop is estimated at $1,500 to $2,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
