Followers
106.7K
Following
288
Total Posts
Engagement Rate
5.06%
Avg Likes
5,331
Avg Comments
Reaching 106.7K followers on Instagram, Mo Willems Workshop is a verified Bus Station brand. To date Mo Willems Workshop has posted 583 times, currently less than one post a week. Typical posts draw 5,331 likes and 68 comments, putting engagement at 5.06%.
Mo.willems.workshop shows up in the InstME index as a Bus Station account, 106.7K followers, 583 posts.
A post from Mo.willems.workshop usually lands 5,331 likes and 68 comments, near one interaction for every 20 followers.
For roughly every 78 likes there is one comment, an audience that mostly engages through likes.
On average, Mo.willems.workshop's video content earns 8.7K views.
Mo.willems.workshop keeps a posting cadence of less than one post per week.
Mo.willems.workshop follows only 288 accounts while being followed by 106.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,500–$2,800
Based on 106.7K followers and a 5.06% engagement rate, a single sponsored post by Mo.willems.workshop is worth an estimated $1,500–$2,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Bus Station
| Metric | Mo.willems.workshop | Cohort median |
|---|---|---|
| Engagement rate | 5.06% | 1.25% |
| Average likes | 5,331 | 2,985 |
| Average comments | 68 | 73 |
| Posts per week | 0.39 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Mo Willems Workshop is a verified bus station brand on Instagram, with 106.7K followers.
Mo Willems Workshop posts on Instagram as @mo.willems.workshop.
Mo Willems Workshop has 106,655 followers on Instagram (106.7K) as of Jul 16, 2026.
Mo Willems Workshop's engagement rate is 5.06%, calculated from average likes and comments per post relative to followers.
Posts by Mo Willems Workshop average 5,331 likes and 68 comments.
Mo Willems Workshop posts less than once a week on average.
Mo Willems Workshop is registered as a business account on Instagram and is verified.
Mo Willems Workshop is categorized as a bus station account in the InstME index, based on the profile's bio and Instagram category across 583 posts.
Yes. Mo Willems Workshop carries the blue verified badge on Instagram.
583
68
Avg Views
8,656
Posts / Week
0.39
Growth Score
100 / 100
Engagement
32.79%
A sponsored post from Mo Willems Workshop is estimated at $1,500 to $2,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
