Always growing. Often doodling. "Simple and Easy are opposites." Sorry, DM's are closed.
Followers
146.2K
Following
180
Total Posts
Engagement Rate
0.99%
Avg Likes
1,429
Avg Comments
Mo Willems is a verified Arts & entertainment brand. The account has built 146.2K followers on Instagram. Mo Willems has shared 67 posts to date, currently less than one post a week. Engagement runs at 0.99%, or about 1,429 likes and 15 comments per post.
Officiallyofficialmo is an Arts & entertainment account whose 67 posts have grown a following of 146.2K on Instagram.
Across recent posts, Officiallyofficialmo picks up 1,429 likes and 15 comments on average, one interaction per 101 followers.
Followers weigh in with a comment about every 96 likes, an audience that mostly engages through likes.
Lately Officiallyofficialmo has been publishing less than one post per week.
With 146.2K followers but only 180 accounts followed back, Officiallyofficialmo shows the ratio of a well-established account.
Estimated sponsored-post value
$510–$950
Based on 146.2K followers and a 0.99% engagement rate, a single sponsored post by Officiallyofficialmo is worth an estimated $510–$950. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Arts & entertainment
| Metric | Officiallyofficialmo | Cohort median |
|---|---|---|
| Engagement rate | 0.99% | 1.25% |
| Average likes | 1,429 | 2,985 |
| Average comments | 15 | 73 |
| Posts per week | 0.3 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Mo Willems is a verified arts & entertainment brand on Instagram, with 146.2K followers.
Mo Willems posts on Instagram as @officiallyofficialmo.
Mo Willems has 146,204 followers on Instagram (146.2K) as of Jul 15, 2026.
Mo Willems's engagement rate is 0.99%, calculated from average likes and comments per post relative to followers.
Posts by Mo Willems average 1,429 likes and 15 comments.
Mo Willems posts less than once a week on average.
Mo Willems is registered as a business account on Instagram and is verified.
Mo Willems is categorized as an arts & entertainment account in the InstME index, based on the profile's bio and Instagram category across 67 posts.
Yes. Mo Willems carries the blue verified badge on Instagram.
67
15
Posts / Week
0.3
Growth Score
19.8 / 100
Follower Ratio
812.2×
1M
Engagement
0.18%
A sponsored post from Mo Willems is estimated at $510 to $950. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
