Committed to the daily re-imagining of what a #universitypress can be since 1962. Shares ≠ endorsements
Outreach This Creator For FreeFollowers
96.3K
Following
890
Total Posts
Engagement Rate
0.18%
Avg Likes
172
Avg Comments
The MIT Press is a Lifestyle brand on Instagram based in United States, tracked in the InstME index with 96.3K followers. To date The MIT Press has posted 2,647 times, currently around 4 posts a week. Engagement runs at 0.18%, or about 172 likes and 2 comments per post.
Mitpress is a Lifestyle account on Instagram with 96.3K followers and 2,647 published posts.
Compared with 1,602 other Lifestyle accounts with 10K–100K followers in the InstME index, Mitpress's 0.18% engagement rate is in the bottom quarter (median: 3.25%).
Roughly one in 79 likes comes with a comment, an audience that mostly engages through likes.
Recent posting activity averages about 4 posts per week.
With 96.3K followers but only 890 accounts followed back, Mitpress shows the ratio of a well-established account.
Estimated sponsored-post value
$340–$630
Based on 96.3K followers and a 0.18% engagement rate, a single sponsored post by Mitpress is worth an estimated $340–$630. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Mitpress | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 3.25% |
| Average likes | 172 | 875 |
| Average comments | 2 | 33 |
| Posts per week | 3.7 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mitpress | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 1.85% |
| Average likes | 172 | 476 |
| Average comments | 2 | 29 |
| Posts per week | 3.7 | 0.57 |
Median values from 139 Lifestyle accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
The MIT Press is a lifestyle brand based in United States on Instagram, with 96.3K followers.
The MIT Press posts on Instagram as @mitpress.
The MIT Press has 96,306 followers on Instagram (96.3K) as of Jul 16, 2026.
The MIT Press's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by The MIT Press average 172 likes and 2 comments.
The MIT Press posts about 4 times per week on average.
The MIT Press is registered as a business account on Instagram.
The MIT Press is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,647 posts.
The MIT Press's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,647
2
Posts / Week
3.7
Growth Score
3.6 / 100
Follower Ratio
108.2×
Engagement
1.27%
A sponsored post from The MIT Press is estimated at $340 to $630. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
