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Followers
581.8K
Following
447
Total Posts
Engagement Rate
9.87%
Avg Likes
49,003
Avg Comments
Reaching 581.8K followers on Instagram, Missou is a verified Lifestyle brand. Missou has shared 830 posts to date, currently less than one post a week. Engagement runs at 9.87%, or about 49,003 likes and 8,409 comments per post.
Missou_makeup's Instagram presence spans 830 posts and 581.8K followers, profiling it as a Lifestyle account.
For Lifestyle accounts with 100K–1M followers, Missou_makeup's 9.87% engagement rate is in the top quarter (median: 2.99%), a read from 826 accounts in the InstME index.
For roughly every 6 likes there is one comment, an unusually discussion-heavy audience.
Missou_makeup keeps a posting cadence of less than one post per week.
Missou_makeup follows only 447 accounts while being followed by 581.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$8,100–$15,000
Based on 581.8K followers and a 9.87% engagement rate, a single sponsored post by Missou_makeup is worth an estimated $8,100–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Missou_makeup | Cohort median |
|---|---|---|
| Engagement rate | 9.87% | 2.99% |
| Average likes | 49,003 | 7,188 |
| Average comments | 8,409 | 111 |
| Posts per week | 0.28 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Missou is a verified lifestyle brand on Instagram, with 581.8K followers.
Missou posts on Instagram as @missou_makeup.
Missou has 581,768 followers on Instagram (581.8K) as of Jul 12, 2026.
Missou's engagement rate is 9.87%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Missou average 49,003 likes and 8,409 comments.
Missou posts less than once a week on average.
Missou is registered as a business account on Instagram and is verified.
Missou is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 830 posts.
Yes. Missou carries the blue verified badge on Instagram.
830
8,409
Posts / Week
0.28
Growth Score
100 / 100
Follower Ratio
1301.5×
Engagement
1.89%
A sponsored post from Missou is estimated at $8,100 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
