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Reaching 581.8K followers on Instagram, Missou is a verified Lifestyle brand. Missou has shared 830 posts to date, currently less than one post a week. Engagement runs at 9.87%, or about 49,003 likes and 8,409 comments per post.
Missou_makeup's Instagram presence spans 830 posts and 581.8K followers, profiling it as a Lifestyle account.
For Lifestyle accounts with 100K–1M followers, Missou_makeup's 9.87% engagement rate is in the top quarter (median: 2.99%), a read from 826 accounts in the InstME index.
For roughly every 6 likes there is one comment, an unusually discussion-heavy audience.
Missou_makeup keeps a posting cadence of less than one post per week.
Missou_makeup follows only 447 accounts while being followed by 581.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$8,100–$15,000
Based on 581.8K followers and a 9.87% engagement rate, a single sponsored post by Missou_makeup is worth an estimated $8,100–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Missou_makeup | Cohort median |
|---|---|---|
| Engagement rate | 9.87% | 2.99% |
| Average likes | 49,003 | 7,188 |
| Average comments | 8,409 | 111 |
| Posts per week | 0.28 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Missou is a verified lifestyle brand on Instagram, with 581.8K followers.
Missou posts on Instagram as @missou_makeup.
Missou has 581,768 followers on Instagram (581.8K) as of Jul 12, 2026.
Missou's engagement rate is 9.87%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Missou average 49,003 likes and 8,409 comments.
Missou posts less than once a week on average.
Missou is registered as a business account on Instagram and is verified.
Missou is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 830 posts.
Yes. Missou carries the blue verified badge on Instagram.
Total Posts
830
Avg Comments
8,409
Engagement
0.09%
A sponsored post from Missou is estimated at $8,100 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
