Home of #MILondon in The Hundred (@thehundred)
Followers
70.4K
Following
148
Total Posts
Engagement Rate
3.16%
Avg Likes
2,215
Avg Comments
On Instagram, MI London is a verified Home & DIY brand with an audience of 70.4K. The account has published 1,567 posts, currently less than one post a week. Typical posts draw 2,215 likes and 10 comments, putting engagement at 3.16%.
With 70.4K followers across 1,567 posts, Milondon is one of the Home & DIY accounts tracked in the InstME index.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Milondon's 3.16% engagement rate lands in the top quarter (median: 0.75%).
Followers leave about one comment for every 214 likes, an audience that mostly engages through likes.
Milondon's recent cadence works out to less than one post per week.
Milondon keeps its following list short (148) relative to 70.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$780–$1,400
Based on 70.4K followers and a 3.16% engagement rate, a single sponsored post by Milondon is worth an estimated $780–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Milondon | Cohort median |
|---|---|---|
| Engagement rate | 3.16% | 0.75% |
| Average likes | 2,215 | 200 |
| Average comments | 10 | 9 |
| Posts per week | 0.51 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
MI London is a verified home & diy brand on Instagram, with 70.4K followers.
MI London posts on Instagram as @milondon.
MI London has 70,441 followers on Instagram (70.4K) as of Jul 10, 2026.
MI London's engagement rate is 3.16%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by MI London average 2,215 likes and 10 comments.
MI London posts less than once a week on average.
MI London is registered as a business account on Instagram and is verified.
MI London is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,567 posts.
Yes. MI London carries the blue verified badge on Instagram.
1,567
10
Posts / Week
0.51
Growth Score
63.2 / 100
Follower Ratio
476.0×
Engagement
0.13%
A sponsored post from MI London is estimated at $780 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
