We host: Live music, performance, visual arts, community & private functions. We welcome: Everyone. 95 King St East, Hamilton. #HamOnt #MillsHardware
Outreach This Creator For FreeMills Hardware runs a Music creator account based in United States with 7.8K followers on Instagram. The account posts mainly around music and art topics. The account has published 1,177 posts, currently around 3 posts a week. Posts average 25 likes and 1 comments, an engagement rate of 0.34%.
Millshardware is a Music account whose 1,177 posts have grown a following of 7.8K on Instagram.
Compared with 33,328 other Music accounts with 1K–10K followers in the InstME index, Millshardware's 0.34% engagement rate is in the bottom quarter (median: 5.45%).
Comments arrive at about one per 30 likes, a sign of a healthy amount of conversation.
Millshardware maintains a rhythm of about 3 posts per week.
Audience-quality analysis puts Millshardware at 70/100; roughly 25% of followers look low-quality or inactive, a solid result.
Estimated sponsored-post value
$27–$50
Based on 7.8K followers and a 0.34% engagement rate, a single sponsored post by Millshardware is worth an estimated $27–$50. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Millshardware | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 5.45% |
| Average likes | 25 | 136 |
| Average comments | 1 | 15 |
| Posts per week | 3.01 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Millshardware | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 3.5% |
| Average likes | 25 | 101 |
| Average comments | 1 | 11 |
| Posts per week | 3.01 | 0.26 |
Median values from 2,283 Music accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 10, 2026
Mills Hardware is a music creator based in United States on Instagram, with 7.8K followers.
Mills Hardware posts on Instagram as @millshardware.
Mills Hardware has 7,752 followers on Instagram (7.8K) as of Jul 10, 2026.
Mills Hardware's engagement rate is 0.34%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 5.45%) for Music accounts with 1K–10K followers in the InstME index.
Posts by Mills Hardware average 25 likes and 1 comments.
Mills Hardware posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 25% of Mills Hardware's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Mills Hardware is registered as a creator account on Instagram.
Mills Hardware is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 1,177 posts.
Avg Comments
1
More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
Engagement
1.94%
Mills Hardware's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Mills Hardware is estimated at $27 to $50. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
